Supermarket Perimeter - December 2021 - 22

And cost isn't a barrier for most. Three out of four consumers,
Findle said, are willing to pay more for meat if it means guarding safety
concerns and feeling confident they're feeding their family better.
Claims-based: a new premium frontier
Northglenn, Colo.-based Niman Ranch is currently spotlighting claimsbased
center-of-the-plate proteins, particularly for holiday gatherings
and family meals, said Alicia LaPorte, communications director.
" For show-stopper meals, consumers are reaching for simple to
prepare and delicious products like our award-winning spiral hams and
tender and well-marbled pork loin roasts, " she said. " A new product
we've seen strong performance in is our new applewood smoked pulled
pork, which has strong alignment with consumer trends for premium
meats: transparent, clean, sustainable, simple and versatile. "
While most pre-shredded pork products on the market have a
pre-mixed-in BBQ sauce, Niman's new product includes just four
ingredients: pork, water, sea salt and rosemary extract. The company
has developed a selection of recipes featuring the product to showcase
its versatility, including Banh Mi Bao, Air Fryer Pulled Pork Egg Rolls,
Pulled Pork Sandwiches with Spicy Slaw and Pulled Pork Empanadas
with Cilantro Mojo Sauce.
The new product, which comes in a convenient compostable
container for consumers looking to limit their plastic waste, was
selected by Parents magazine as a 2021 Best Packaged Food For
Families.
Demand for ethical, transparent, claims-based meat is higher than
ever before, LaPorte said. This increased interest has been the trend for
years, but this past year Niman saw enormous growth in the segment.
The most recent Power of Meat report, for example, found that 83% of
consumers were looking for " better for " products - better for the planet,
personal health and animals.
" Consumers are better educated about food than ever before
and are reaching for brands that align with their values, " LaPorte
said. " Consumers continue to increasingly buy brands with claims
like raised without antibiotics and third-party humane certification.
With Proposition 12 and Question 3, mainstream consumers are
learning more about the extreme confinement of pigs in crates by the
mainstream hog industry. Niman Ranch has proudly always been 100%
compliant with these rules and goes far beyond. "
Mann Packing Co.'s latest additions to the premium category are its Nourish Bowls
Sauté Style Veggie Meals, a warm blend of fresh vegetables, hearty grains and plantbased
protein in sauté style to spice up consumers' lunches. Packaged in individual bowls,
Nourish Bowls Sauté Style Veggie Meals are ready to eat after three minutes in the
microwave. They're available in three flavors: Southwest Chipotle, Creamy Roasted Garlic
& Kale and Sesame Sriracha.
22 - DECEMBER 2021
supermarketperimeter.com
Niman Ranch's
new applewood
smoked pulled pork
was selected as a 2021
Best Packaged Food for
Families by Parents
magazine.
MANN PACKING, NIMAN RANCH
http://www.supermarketperimeter.com
Supermarket Perimeter - December 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2021
