Supermarket Perimeter - December 2021 - 39

requires that food labels bear nutrient content claims and certain health
messages to comply with specific requirements.
Although final regulations have been established, Darrah pointed out,
regulations are frequently changed.
" It's very important for our customers in the food industry to remain
current with the legal requirements for food labeling, " she said. " As it
pertains to meat products in the retail sector, it's even more critical to
stay on top of all regulations, which are ever-changing. "
Bollin works with all of its customers to make sure it helps them
create labels that hit all of the minimum requirements, Darrah added.
For customers looking for guidance, for example, the company
educates them on the basic anatomy of a meat label. Whether it's a
small or larger retailer, " we do our best to make sure that the label we
are helping them create checks all the boxes, " she said.
Bollin has been a part of the grocery landscape for over 50
years, holding trusted and longstanding relationships with multiple
stakeholders in the retail meat supply chain, Darrah said.
" From supermarket category management to design agencies and
equipment suppliers, our reach ensures seamless label supply. Our team
of label experts provide full service, including national coordination
of labels, artwork management, stock management, and order
optimization. "
Bollin's flexible mix of printing technologies, she added, ensures
that the company offers a solution to meet the specific needs of each
customer. The company's state-of-the-art flexo presses, for instance, are
ideal for efficient, high quality long runs. And Bollin's high-end digital
presses are ideal for short runs such as promotional offers, limited
edition flavor variants, and seasonal items.
" We ensure that the solution we find our customers is fit-for-purpose
and performs at every critical point, Darrah said. " From smooth and
consistent thermal printing through to adhesion to blast frozen cartons,
our products can do the job. We have a portfolio of proven meat label
It's very important for our
products for processing plants, retail-ready meat, poultry, small goods
and seafood. "
Proposed law would require
country-of-origin labeling for beef
US Senators John Thune (R-S.D.), Jon Tester (D-Mont.), Mike Rounds
(R-S.D.), and Cory Booker (D-N.J.) have unveiled the American Beef
Labeling Act, legislation that would reinstate mandatory country of
origin labeling (MCOOL) for beef.
The legislation would require the U.S. Trade Representative (USTR),
customers in the food industry
to remain current with the
legal requirements for food
labeling. As it pertains to
meat products in the retail
sector, it's even more critical to
stay on top of all regulations,
which are ever-changing. "
Helen Darrah, Bollin
in consultation with the US Secretary of Agriculture, to develop a
World Trade Organization-compliant means of reinstating MCOOL for
beef within one year of enactment, according to a news release from
Thune's office.
" Transparency in labeling benefits both producers and consumers, "
Thune said. " Unfortunately, the current beef labeling system in this
country allows imported beef that is neither born nor raised in the
United States, but simply finished here, to be labeled as a product of
the USA. This process is unfair to cattle producers and misleading for
consumers. When you see a 'product of the USA' label on the grocery
store shelf, it should mean just that. "
To ensure the viability of cattle ranching in the United States, he
added, the system in which producers operate must be fair and
transparent.
" Americans should know exactly where their beef is coming from,
but current USDA labeling practices allow big meatpacking companies
to falsely label imported beef as being a product of the USA, " Booker
said. " I'm proud to join colleagues in this bipartisan legislation that will
restore mandatory country of origin labelling of for all beef products
and provide fairness for our family farmers and ranchers. "
DECEMBER 2021 - 39
Supporters of a
federal labeling bill
say it will protect US
meat producers from
misleading countryof-origin
claims.
Supermarket Perimeter - December 2021

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