Supermarket Perimeter - December 2021 - 42

Meat & Poultry: Value-added
Just about our entire
portfolio is value-added. "
Megan Ward, Hormel
What's true in the meat category as a whole is true also of
value-added retail products, Flynn said. Consumers are looking for
transparent, sustainable and humane value added products. And it's not
something that's likely going away anytime soon.
" I wouldn't call it a trend, but rather a new expectation from consumers. "
What could be put in the " trends " category, Flynn said, is increased
demand for multi-purpose, diverse products that can be used as both
an entrée and an ingredient. Niman's sausage links, he said, are an
excellent example of this: great on their own as a quick and satisfying
dinner, but also perfect as an ingredient in a larger dish like lentil soup
or jambalaya.
A " long runway " for future growth
For Hormel Deli Solutions, a division of Austin, Minn.-based Hormel
Foods, " value-added " is almost a redundancy, said Megan Ward, brand
manager.
" Just about our entire portfolio is value-added, " she said. " We have
our Hormel Gatherings party trays, Columbus products, and one of our
newest innovations, our Perfect Plate items. "
Perfect Plate includes fully assembled meals and protein solutions
with varieties that include flamed seared chicken breast, flame seared
pulled chicken, pit smoked sliced turkey and authentic Italian meatballs.
The items are produced with specialized cooking methods from flame
searing, sous vide cooking and pit smoking, methods that are used in the
restaurant industry but are difficult to replicate at home, Ward said.
For retailers who want to go the private label route, Hormel leaves
room on the products' labels for retailers to add their own branding.
One of the top things consumers are looking for in value-added is
high-quality ingredient starters that aid in meal preparation, Ward said.
The Perfect Plate rotisserie chicken is a great example of a protein
solution that Americans can incorporate into easy, delicious meals,
she said.
Hormel's Columbus Craft Meats brand is bullish on its charcuterie
offerings heading into 2022, said Sean McNeil, senior brand manager.
" Charcuterie is really expanding in this country and consumers are
interested many varieties of salumi, including salame and prosciutto, "
he said. " We've really focused on educating and inspiring consumers to
build and enjoy charcuterie boards. "
Columbus is introducing more products that include multiple
components to make a charcuterie board, along with tips and pairing
Part of a
Balanced Business
-
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They meet tomorrow's challenges head on, too.
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* Increases food safety
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42 - DECEMBER 2021
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