Supermarket Perimeter - December 2021 - 49

Produce: Peppers
the sweet/salty aisle, especially if consumers are saying they are looking
for convenience and snacks that taste great.
" The uniqueness of our products is not about the vast product
assortment that we have but how incredibly versatile our items can be, "
Veillon said. " If we share with our retail and foodservice partners how
consumers can utilize these products, it helps breathe new enthusiasm
in to the category and the department as a whole. "
greenhouse-grown produce and the benefits of supplying customers with
quality, great tasting produce all year round, according to the company.
" We are constantly striving for perfection when it comes to not only
the produce that that we grow, but for the process that it takes to get
to the finished product, " said John Ketler, vice president of Nature Fresh
Farms. " This new look and feel encompasses the innovation and growth
across every aspect of our farming operation to give customers a look
at how far we've come and the steps it takes to provide such a premium
product. "
Nature Fresh Farms' new branding comes in the wake of a variety of
changes that have expanded the company's presence throughout North
America. Increased distribution, the physical development of expanded
facilities in Ohio, Mexico and Texas, retail partner growth, sustainability
efforts and new product innovation all play a role in the success of
Nature Fresh Farms as it is today.
" The rapid growth of Nature Fresh Farms over the past few years has
Nature Fresh Farms rolls out new branding
Nature Fresh Farms, one of the largest independent greenhouse
produce growers in North America, is sharing its new brand identity,
which embraces the recent growth and innovation of the company.
The Leamington, Ontario-based operation specializing in peppers
and other greenhouse vegetables (and, soon, strawberries), is launching
its new look and feel by way of introducing retailers to the depth of
helped us identify the need for a change that would reflect all of the
best elements of our company. Our purpose, culture, people, products,
innovation and of course, our story are what set us apart, " said Matt
Quiring, director of sales for Nature Fresh Farms. " We now have a
refreshed look and message that brings consistency, boldness and a
memorable experience for all of our partners and consumers. This is a
really exciting time as Nature Fresh Farms positions ourselves for our
next phase of growth. "
NEW BUSINESS
REMODEL REMODEL
3 BAG
Final-Weight
Scale Shelf
System
beyondsmartdeli.com
Covered by one or more of the following U.S. Patents:
5,330,064; 5,386,787; 5,471,922; 5,503,087; 5,628,522;
5,957,309; 6,149,120; 6,322,180; 6,366,313; 6,474,757;
6,974,042; 7,419,063; 9,440,667; D480,528; D481,513.
Other U.S. & foreign patents pending.
Beyond Smart™
DELI
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Trademarks property
of M&E Mfg. Co., Inc.
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DECEMBER 2021 - 49
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