Supermarket Perimeter - January 2019 - 26

Bakery: Natural ingredients

of shoppers aged 25-34 say they
do not know the meaning of

'clean label'

On the horizon
Corbion says it has seen a large push for more nutrient-dense breads and rolls, such as artisan breads and
products made with ancient grains. That trend has been
building for a while, but it's not just contained to savory
breads and bakery products, Yin says.
"We are also seeing more developments in the
sweet baked goods category," she says. "Products
without artiﬁcial colors or preservatives are popping up
everywhere as bakers aim to meet today's clean label
and health halo demands."
An increase in the technologies around functional ingredients like enzymes and emulsiﬁers is helping
suppliers meet this growing demand while keeping their
products attractive. Enzymes help provide increased
moistness and help bakers maintain taste throughout the
shelf life of a product, Yin says.
"At Corbion, we're working to deliver bio-based
solutions to help maintain product quality and safety
and have recently launched our natural mold inhibitor
Verdad MP100 to help bakers extend the shelf life of
their products beyond the typical three days that many
ﬁber-based solutions offer," she says.
Docherty points out Brill's Henry & Henry Freeﬁll
and the company's Pour-N-Bake Fillings as lines that are
performing well in the world of better-for-you sweet
26 - JANUARY 2019

goods. The ﬁllings start with high-quality fruit and puree
and are designed to meet or exceed industry-leading
ingredient requirements without compromising taste or
functionality, he says.
"The're the perfect choice for the consumers
who crave foods made with simple, delicious, quality
ingredients," Docherty says. "And with extended shelf life
and freeze-thaw stability, these versatile ﬁllings inspire
endlessly sweet possibilities."
Docherty also says buttercrèmes are still enjoying
solid succuss as the preferred cake topping of a majority
of consumers, which aligns well with the current trends
in cake decorating and health-awareness.
The recently introduced DecoPro - a decorating
bag pre-ﬁlled with Brill buttercrème - can be used with
the Simplicious line. The combination provides a simpler,
cleaner ingredient panel, as well as quick setup and
easy clean up, which can improve efficiency and reduce
waste, Docherty says.
"That makes it perfect for decorating cakes, cupcakes," he says. "And those can be made with Brill's
Simplicious cake layers and cupcakes, which deliver the
same rich, moist texture and uniform quality you have
come know and trust from traditional Brill cake products.
Now, they are available with a list of simple ingredients
and can be used as a base for any concept imagined."
www.supermarketperimeter.com

CORBION

Enzymes help
provide increased
moistness and
help bakers
maintain taste
throughout
the shelf life
of a product.

http://www.supermarketperimeter.com

Supermarket Perimeter - January 2019

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