Supermarket Perimeter - February 2019 - 39

New forms, new cultures, personalization
More protein in more forms, personalized foods to
promote health and beauty and the fusion of global cuisines at home are among some of the latest
trends in the kinds of chicken products being sold
in the grocery perimeter, says Alix Kosobucki, senior
brand manager on Springdale, Arkansas-based Tyson
Brands' Tyson Fresh Marketing & Innovation team.
For many of today's consumers, "more protein
in more forms" has a very speciﬁc meaning: "more
snacks."
"We're offering new meat snacks because three
meals a day is no longer the norm," Kosobucki says.
"Consumers eat smaller snacks throughout the day."
When it comes to personalized foods to promote
health and beauty, meanwhile, Tyson sees a desire
among consumers to ﬁnd new ways of preparing their
chicken.

This year, we will
be introducing more
offerings with more
ﬂavors to make cooking
chicken both personal
and convenient."
Alix Kosobucki, Tyson
"We're innovating with different cooking styles as
consumers are looking for foods that meet their own
personalized nutrition needs," Kosobucki says.
The fusion of global cuisines at home trend leans
toward experimentation. "We're innovating with new
ﬂavors because food is a form of cultural self-expression and exploration," he says.
Tyson's chicken marketing program for retail focuses on three "key seasons," Kosobucki says: Game Day,
Grilling Season and Back to School.
"Innovation is critical throughout these seasons,"
he says. "Something that adds value to our customers
and consumers and sets us apart."
Early in 2019, look for Tyson to introduce new meat
snacks for people on the go as well as some new
ﬂavors for the exploratory eaters, Kosobucki says.
And this summer, the company will introduce some
better-for-you options just in time for back-to-school
shopping.

U.S. CHICKEN CONSUMPTION
Per capita, in pounds

81

82

84

2012

2013

2014

90

2015

92

91

2016

2017

RETAIL PRICES OF
BROILER CHICKENS
Per pound

2008

$1.75

2013

$1.97

2009

$1.78

2014

$1.96

2010

$1.75

2015

$1.97

2011

$1.77

2016

$1.90

2012

$1.89

2017

$1.88

In 2017, almost 9 billion broiler
chickens, weighing over 55 billion
pounds, liveweight, were produced.
More than 41 billion pounds of
chicken product was marketed,
measured on a ready-to-cook basis.

Americans buy more chicken than any other food at the center
of the plate. Chicken consumption per capita has increased
nearly every year since the mid 1960's, while red meat
consumption has steadily declined. Americans consume more
chicken than anyone else in the world. It is the number one
protein consumed in the United States.

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FEBRUARY 2019 - 39

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Supermarket Perimeter - February 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2019

Supermarket Perimeter - February 2019
Editor's Note - A better experience
Contents
The Wire - Nutrition Facts Label top choice for health info
US artisan, specialty cheese industry tops 1,000 producers
Ancient grains, fresh produce among top 2019 superfoods
Tilapia demand falls worldwide
Traditional supermarkets notch high marks in new survey
Trader Joe’s again tops grocery retailer list
DESIGNED for success
International IMPACT
Spring cakes
Bakery - Donuts
Upscale packaging
Deli - Top trends
Side dishes
Meat & Poultry - Chicken choices
Bargain buys
Produce - Organics
Bananas
Seafood - Salmon
Food safety - Meat and poultry best practices
Commissary Insider - Ovens
SPOTLIGHT - VALUE-ADDED MEATS
TECHNOLOGY - INVENTORY MANAGEMENT
OPERATIONS - FOOD LABELING
Product Showcase
Advertisers
Fresh takes
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Supermarket Perimeter - February 2019
Supermarket Perimeter - February 2019 - 2
Supermarket Perimeter - February 2019 - Editor's Note - A better experience
Supermarket Perimeter - February 2019 - Contents
Supermarket Perimeter - February 2019 - 5
Supermarket Perimeter - February 2019 - Ancient grains, fresh produce among top 2019 superfoods
Supermarket Perimeter - February 2019 - 7
Supermarket Perimeter - February 2019 - Trader Joe’s again tops grocery retailer list
Supermarket Perimeter - February 2019 - 9
Supermarket Perimeter - February 2019 - DESIGNED for success
Supermarket Perimeter - February 2019 - 11
Supermarket Perimeter - February 2019 - 12
Supermarket Perimeter - February 2019 - 13
Supermarket Perimeter - February 2019 - 14
Supermarket Perimeter - February 2019 - 15
Supermarket Perimeter - February 2019 - International IMPACT
Supermarket Perimeter - February 2019 - 17
Supermarket Perimeter - February 2019 - 18
Supermarket Perimeter - February 2019 - 19
Supermarket Perimeter - February 2019 - 20
Supermarket Perimeter - February 2019 - 21
Supermarket Perimeter - February 2019 - Spring cakes
Supermarket Perimeter - February 2019 - 23
Supermarket Perimeter - February 2019 - 24
Supermarket Perimeter - February 2019 - 25
Supermarket Perimeter - February 2019 - Bakery - Donuts
Supermarket Perimeter - February 2019 - 27
Supermarket Perimeter - February 2019 - 28
Supermarket Perimeter - February 2019 - 29
Supermarket Perimeter - February 2019 - Upscale packaging
Supermarket Perimeter - February 2019 - 31
Supermarket Perimeter - February 2019 - Deli - Top trends
Supermarket Perimeter - February 2019 - 33
Supermarket Perimeter - February 2019 - 34
Supermarket Perimeter - February 2019 - 35
Supermarket Perimeter - February 2019 - Side dishes
Supermarket Perimeter - February 2019 - 37
Supermarket Perimeter - February 2019 - Meat & Poultry - Chicken choices
Supermarket Perimeter - February 2019 - 39
Supermarket Perimeter - February 2019 - 40
Supermarket Perimeter - February 2019 - 41
Supermarket Perimeter - February 2019 - 42
Supermarket Perimeter - February 2019 - 43
Supermarket Perimeter - February 2019 - 44
Supermarket Perimeter - February 2019 - Bargain buys
Supermarket Perimeter - February 2019 - 46
Supermarket Perimeter - February 2019 - 47
Supermarket Perimeter - February 2019 - Produce - Organics
Supermarket Perimeter - February 2019 - 49
Supermarket Perimeter - February 2019 - Bananas
Supermarket Perimeter - February 2019 - 51
Supermarket Perimeter - February 2019 - 52
Supermarket Perimeter - February 2019 - 53
Supermarket Perimeter - February 2019 - Seafood - Salmon
Supermarket Perimeter - February 2019 - 55
Supermarket Perimeter - February 2019 - 56
Supermarket Perimeter - February 2019 - 57
Supermarket Perimeter - February 2019 - Food safety - Meat and poultry best practices
Supermarket Perimeter - February 2019 - 59
Supermarket Perimeter - February 2019 - 60
Supermarket Perimeter - February 2019 - Commissary Insider - Ovens
Supermarket Perimeter - February 2019 - 62
Supermarket Perimeter - February 2019 - 63
Supermarket Perimeter - February 2019 - SPOTLIGHT - VALUE-ADDED MEATS
Supermarket Perimeter - February 2019 - 65
Supermarket Perimeter - February 2019 - TECHNOLOGY - INVENTORY MANAGEMENT
Supermarket Perimeter - February 2019 - 67
Supermarket Perimeter - February 2019 - OPERATIONS - FOOD LABELING
Supermarket Perimeter - February 2019 - 69
Supermarket Perimeter - February 2019 - 70
Supermarket Perimeter - February 2019 - 71
Supermarket Perimeter - February 2019 - Product Showcase
Supermarket Perimeter - February 2019 - Advertisers
Supermarket Perimeter - February 2019 - Fresh takes
Supermarket Perimeter - February 2019 - 75
Supermarket Perimeter - February 2019 - 76
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