Produce Bananas BY ANDY NELSON Suppliers, retailers get creative to differentiate tried and true commodity FOR A FRUIT AS WELL-KNOWN AS THE BANANA IS, it's crucial for individual brands to market aggressively to differentiate themselves from their competitors. And retailers need to be on the lookout for innovative merchandising and branding solutions that can add interest and reinvigorate a long-established category workhorse. ©VIRTUSTUDIO - STOCK.ADOBE.COM, ©ARTEMKUTSENKO - STOCK.ADOBE.COM Do not store bananas over 65°. This can cause excessive bruising, accelerated ripening and reduced shelf life. Source: Dole 50 - FEBRUARY 2019 www.supermarketperimeter.comhttp://www.supermarketperimeter.com