Supermarket Perimeter - April 2019 - 16

include writings from many Whole Foods experts.
As football season approached, for example, Kathy
K. Downie, one of the company's RDNs, shared a post
that included favorite healthy tailgating options from
some of Whole Foods' chefs, directors, nutritionists
and more.
The post included recipes and tips, like having fresh
cilantro sprigs and thinly sliced red onion and lime
wedges on hand to boost better-for-you chili recipes,
and insider knowledge like calling your local store to
inquire about availability of fresh jackfruit for a meatless BBQ option.

TOP WELLNESS CL AIMS OF 2018 Q1
In dollars

1 .61 B
1 .28 B
1 .04 B

974 M

Grain-free

888 M

Calorie claim

Cruelty-free

Corn-free

Grass-fed

Source: Nielsen Retail Management Services

Community education

Perimeter prescriptions
While it's not exactly a part of the fresh perimeter of
the supermarket - perhaps more perimeter adjacent, if
you will - retailers are finding value in bolstering their
pharmacy offerings.
Publix, for example, offers its Sync Your Refill program, which helps customers with synchronization of
their medications to be refilled on the same day of the
month. With the program, Publix pharmacists are better
equipped to engage with consumers to discuss patient
care and activities, such as immunizations, medication
changes, consultations and medication adherence.
"As both a supermarket and pharmacy, we are focused on providing convenient programs and services
to our customers," says Maria Brous, Publix media and
community relations director. "Our Sync Your Refills
program is designed to respect the time of our customers and continue to build on a strong relationship
between patient and pharmacist. Prescription synchronization assists in medication adherence for happier,
healthier customers."
16 - APRIL 2019

TOP 10 SUPERFOODS
FERMENTED FOODS
AVOCADO
SEEDS
ANCIENT GRAINS
EXOTIC FRUIT
BLUEBERRIES

BEETS
NUTS
COCONUT
PRODUCTS
NON-DAIRY MILKS
Source: Today's Dietitian

THINKING OUTSIDE THE BOX
Superfoods have long been associated with health and wellness,
but Whole Foods is making it known that superfoods are not just
for supplements and smoothies anymore. They're now making
appearances in beauty products as well. Think green - spirulina,
avocado, green tea, matcha, kale - in applications like face masks,
body care and hair care.
Functional mushrooms, which make Whole Foods' food predictions
list a year ago for their growing presence in food and beverage
applications, are becoming more common in topical products like
lotions and cosmetics.
Brands like Cocokind include functional mushroom powders from
reishi, maitake and chaga mushrooms as ingredients in their bronze,
rose and gold-hued highlighters. Meanwhile, Alaffia is blending
reishi with coconut and vanilla in several products, including
nourishing hand and body cream.
www.supermarketperimeter.com

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Kowalski's Markets, based in Woodbury, Minnesota,
takes a hands-on approach with community involvement and educating the public - especially younger
shoppers - about healthful eating and the importance
of food in American culture.
The company partners with Sue Moores, an
award-winning registered dietitian who serves as
the executive director of Roots for the Home Team
program. The initiative provides a creative vision for
helping young people change the food landscape -
especially in their hometowns and susrrounding areas
- while giving them new tools and opportunities.
The six-year-old program features a number of
projects, including an urban garden in downtown
Minneapolis, where children learn about growing
their own fruits and vegetables, as well as helping kids
create healthy recipes for salads, which are sold during
Minnesota Twins games at nearby Target Field.
http://www.supermarketperimeter.com
Supermarket Perimeter - April 2019

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