Supermarket Perimeter - April 2019 - 63

SPOTLIGHT

Consumers have told Blue
Circle Foods that they love the
ease of Happy Fish, Pilat says. "It
cooks about two minutes to a
side," he says. "That's what folks
want - it tastes good and it's
easy. If it's going to be ingredient-prepared for them, they want
to be able to come home and
cook it with ease. It makes it really easy to eat healthy fish."
Smoked salmon is another
value-added product that has
become an increasingly important part of Blue Circle Foods'
portfolio.
The company offers two lines
of smoked salmon for retailers:
Changing Seas (made exclusively
for Whole Foods) and Blue Circle
Norwegian Arctic.
Blue Circle Foods smoked
salmon is seasoned and smoked
using specially crafted smoking
methods to ensure premium
quality and taste, Pilat says. After
being salted and seasoned, it's
gently cured under carefully controlled humidity and temperature
conditions, then slowly cold
smoked at 82 degrees over a fire
of locally-smoked beechwood.
"We started as a fresh salmon
company, but we now sell a lot
of smoked salmon," Pilat says.
"Smoked is one of the things
we've really focused on, as we've

Pier Fish's salmon pinwheels with crab stuffing combine fl avor,
convenience and consumers' hunger for product variety.

shifted into more value-added."
For value-added seafood products to sell, people have to feel
like they really are a value, Pilat
says - namely, that they're easy
to take home and cook.
Value-added hasn't always
been a top priority for Blue
Circle Foods. But it's quickly
becoming one.
"It's about to become a bigger
piece of pie," Pilat says. "We're
really proud of Happy Fish, and

Pier Fish's value-added line includes:
*
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*
*
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Cod with Crab Stuffing
Cod with Lobster Stuffing
Cod Medley with Shrimp & Scallops
Salmon Pinwheel with Lobster Stuffing
Salmon Pinwheel with Crab Stuffing
Salmon Pinwheel with Spinach Feta
Shrimp & Scallop Wellington
Sole with Crab Stuffing
Sole with Lobster Stuffing
Bourbon Salmon
Salmon Wellington
Salmon Patties

we're going to launch
more value-added
products over the
next year and
a half."

Thawand-sell
value-added
alternative
New Bedford, Massachusetts-based Pier Fish Co. Inc.'s
full line of fully prepared seafood
entrees can be prepared by
consumers in minutes. "These
products answer today's consumer demand for exceptional
flavor, exciting variety and
heat and serve convenience,"
according to Pier Fish. Product
ships frozen and can be thawed
and offered in the fresh case as a
thaw-and-sell program, eliminating excessive shrink, reducing instore labor and ensuring product
consistency.

Custom programs for retail
Vaughan, Ontario-based
Seacore Seafood Inc.
www.supermarketperimeter.com

provides a variety of value
added ready-to-cook seafood
products through its OceanPrime Market banner. "Today's
market demands value-added
products that consumers can
purchase and are ready to go,"
according to Seacore. "Seacore
has been working over the years
to develop such products to
meet this ever-growing demand."
Items in the OceanPrime Market
lineup include a highly successful premium Seafood Skewers
product, Salmon Torenadoes,
Victoria Tilapia and custom fresh
Crab Cakes. Seacore also works
with its retail partners to develop
their own unique value-added
products and recipes.
APRIL 2019 - 63

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Supermarket Perimeter - April 2019

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