Supermarket Perimeter - May 2019 - 6

the

WIRE
The oldest Generation
Z consumers will be 22
years old in 2019, but
they already represent 10% of total food
service traffic, according to New York-based
The NPD Group. Gen
Zs made 14.6 billion
restaurants visits in
2018, and their habits
are beginning to make
their mark on dining out
and eating trends.
"A large percentage
of this generational
group has been
raised to put a greater
emphasis on the quality
of food, whether
it's clean, fresh, or
nutritionally beneﬁcial,
as well as its ﬂavor and
function," The NPD
Group said. "Their
attitudes and behaviors
about the foods they
consume are now being
reﬂected across grocery
shelves and cases."
Gen Z has grown
up with a focus on the
ﬂavor and function of
food rather than the
brand name. This may
make the group more
challenging for food
marketers to reach, NPD
said. For example, if Gen
6 - MAY 2019

Zs can't take a snack
with them, then they
don't really consider it a
snack. Portability is the
beneﬁt they value most
when selecting a snack,
NPD said. Gen Z expects
the complete package
of functionality, added
nutrients and health
beneﬁts.

ogy has the potential
to be transformational
for us as we further
build differentiation on

ability to track every
move from the farm to
the customer's basket -
can be very empowering for our customers."

Walmart teaming
with Google for
voice ordering
Bentonville, Arkansas-based Walmart is
teaming with Google
for an added layer of
convenience with its
online grocery ordering,
pickup and delivery.
Walmart Voice Order
allows consumers

regularly. Consumers
can use the service on
any device that utilizes
Google Assistant. The
service will be rolled
out to more customers
in the coming weeks.

Price Rite
unveils rebrand
Price Rite Marketplace
- a Keasbey, New Jersey-based retailer with
65 locations - rolled
out the next step in is
rebranding efforts by
opening ﬁve refreshed
stores in Connecticut.

Albertsons
testing IBM
blockchain with
romaine lettuce
Boise, Idaho-based
Albertsons Companies
says it is joining the
blockchain-based IBM
Food Trust network and
will begin piloting the
technology to improve
how food is traced from
farm to store shelf.
The company will
pilot Food Trust for
tracing bulk romaine
lettuce from one of
its distribution centers, then will explore
expanding to other food
categories throughout

Albertsons' Food Trust pilot will trace bulk romaine lettuce throughout distribution.

our fresh brand," says
Anuj Dhanda, chief
information officer for
Albertsons Companies.
"Food safety is a very
signiﬁcant step. In addition, the provenance
of the products enabled
by blockchain - the

$552 million
Total foodservice delivery
orders by Gen Zs in 2018
www.supermarketperimeter.com

to utilize the Google
Assistant when building
shopping lists and
ordering groceries.
Shoppers can say
"Hey Google, talk to
Walmart," and the
Google assistant will
add items directly
to their Walmart
Grocery cart.
The more shoppers use it, the more
accurate it gets. If
shoppers say "add milk
to my cart," it will add
the type and brand of
milk that customer buys

The retailer is introducing its award-winning redesigned store
concept with programming focused on
special deep discounts
and enhanced fresh
offerings on the heels
of a successful pilot
program at three of its
Pennsylvania locations.
"We are pleased
with the success from
our three-store pilot in
Pennsylvania, where
customers really
responded to the new
streamlined shopping

ALBERTSONS

Supermarket
openings up
30% in 2018

its distribution network.
Albertsons says it plans
to pilot the solution to
help overcome the obstacles that have existed
when a traceback is
initiated for a product
like romaine and is evaluating ways to use the
technology to highlight
the provenance of its
extensive Own brands
portfolio.
"Blockchain technol-
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Supermarket Perimeter - May 2019

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