Supermarket Perimeter - May 2019 - 65

The vast, vast majority
of people classify themselves
as meat eaters. Let's be
talking about that."

their recipes and make it again, I
think the experimentation there
can really help gain in the longterm because the step-by-step
instructions take away that trial
barrier and prompt people to buy
meats that they didn't buy before
in the years thereafter."

Anne-Marie Roerink

You are what you eat

store choice, meat is crucial to the
repurchase as well," she explained,
and this was the case no matter
if the meal kit was purchased at a
grocery store or online.
And, based on their experience,
82% of consumer surveyed said
the meat quality was good and
about three-fourths of shoppers said meal kits provide good
value for the money. Finally,
meal kits check off a lot boxes
next to attributes that younger

consumers, especially, ﬁnd attractive - convenience, variety and
adventure
"Prompting the trial of new cuts
and kinds - the delivery kits do a
little bit better at that than retail
kits," Roerink said. "I think that
makes sense. We tend to be a little
bit on the safe side in the retail kits
in terms of the meat that we merchandise in them, but if you look
at the number of people that are
willing to try something new, keep

Increasingly, consumers are associating meat production attributes
to their own health, according to
The Power of Meat.
"In particular, organic, all
natural and hormone-free are
seen being more of a consumer
beneﬁt than it being better for the
animal," according to the study.
"Sustainable, vegetarian-fed and
organic raising practices draw the
highest shares of consumers who
see beneﬁts for neither the livestock nor the consumer, at 22%,

20% and 15%, respectively."
Grass-fed production claims
were of interest to a majority
of consumers (54%), followed
by all-natural, antibiotic-free,
hormone-free or no added hormones, according to the survey.
Interestingly, in one of the consumer testimonial videos Roerink
shared with the audience, consumers emphatically answered
"grass" when asked what cattle
are fed during beef production.
"The growing consumer interest in how, where and by whom
their food is made and their effect
on the meat purchase is clear," the
study said. "While cited interest was
not subject to price differentials
typically seen when compared with
conventional counterparts, more
than half of shoppers want more
grass-fed, natural, antibiotic-free
and hormone-free items."

AT THE ATLANTIC CITY CONVENTION CENTER

March 22-23, 2020

www.atlanticbakeryexpo.com
* 2-Day LIVE Creative Cake Decorating Competition
* 12 hours of education seminars
* 16 hours of hands-on classes
* Plus the latest supplier products and innovations and 7
hours of LIVE education demonstrations on the show floor

For information or booth space contact Howard:
215-732-2333 * howard@atlanticbakeryexpo.com
www.supermarketperimeter.com

MAY 2019 - 65
http://www.atlanticbakeryexpo.com
Supermarket Perimeter - May 2019

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