Supermarket Perimeter - May 2019 - 9

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experience and updated
product mix," says Jim
Dorey, president of Price
Rite Marketplace. "Now
we're proud to introduce
this new store concept
to our Connecticut
shoppers in Cromwell,
New Britain, West
Hartford, Wethersﬁeld,
and Windsor. We've
taken what we learned
in Pennsylvania and
applied it to these ﬁve
Connecticut stores.
It's the next step as we
begin to roll out these
important changes at all
our stores."
The new stores
feature a new design
with deep discounts,
including the new
"Drop Zone," which was
designed as a unique instore destination where
consumers can ﬁnd
deep discounts, special
surprise buys and other
products typically priced
at $5 or less.
Shoppers will ﬁnd
bright, revitalized store

décor, including a
market-style produce
department with new
LED lighting, vibrant
color palettes and clear
signage throughout the
stores. The company
says it is committed to
providing the freshest
selection of produce
and bakery items,
including a new bakery
department featuring
the 'The Sweet Spot'
dessert case.

Organic, artisanal
breads trending up
While efforts by leading
U.S. baking companies to break into the
artisan bread market
date back more than
20 years, new product
introductions in 2018 by
bakers large and small
suggest a heightened
determination.
Fresh bread sales
totaled $9,083,220,302
in the 52 weeks ended
Feb. 24, down 0.3%
from a year earlier,

according to IRI, a
Chicago-based market
research ﬁrm. The
data cover sales from
grocery, drug, mass
market, convenience,
military and certain
club and dollar
retailers. Unit sales
were 3,631,601,455,
down 4.7%.
While dollar sales
were down slightly
during the year, each
of the four largest
U.S. baking companies eked out at least
modest gains - Bimbo
Bakeries USA, Horsham,
Pennsylvania, up 0.1%;
Flowers Foods, Inc.,
Thomasville, Georgia,
up 4.3%; Pepperidge
Farm, Inc., Norwalk,
Connecticut, up 0.3%;
and Lewis Bakeries, Inc.,
Evansville, Indiana, up
3.6%. The private label
market for bread was
pummeled over the
past year, with dollar
sales down 7% and unit
sales down 11%. Also
indicative of the premiumization of the bread
category, the average
unit price for bread was
$2.50, up 4.6%.

LET'S
CREATE A
MIND
EXPANDING
CUSTOMER
EXPERIENCE.
There's a reason the
foodservice industry depends
on us for signature tastes.
Our customized approach
to seasonings, sauces, food
coatings and food safety
ingredients helps create a
unique experience customers
love. Whether it's a build your
own pizza station, deli chicken
program or anything in
between, Newly Weds Foods
has the imaginative solutions
to make it stand out. Totally.

PRICE RITE MARKETPLACE

learn more at
www.newlywedsfoods.com
©2019 Newly Weds® Foods

Price Rite Marketplace introduced its new store design with a location in Connecticut.
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Supermarket Perimeter - May 2019

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