Supermarket Perimeter - July 2019 - 57

SPOTLIGHT

sides provide grocery shoppers
with classic staples as well as
bold new innovations."
McCarthy singled out three deli
trends Reser's is keeping a close
eye on:
Meal Solutions: "The deli
continues to be a destination
for meal solutions and retailers
are looking to expanding their
selection with meal kits, entrees,
and sides. By launching four new
entrees and sides this fall, we give
consumers variety and let them
customize by mixing and matching in-store."
Healthier Options: "Deli consumers crave healthier food options. Our entire line of American
Classics sides, entrees, and salads
is made with real ingredients and
free of artiﬁcial ﬂavors and colors."
Hot (Fill) Opportunities:
"Retailers are looking for new
and distinct dishes to refresh and
drive traffic to their behind-theglass cases and re-pack sections.
Reser's ﬁlls this gap with our new
bulk side dish and hot-ﬁll items
such as our Shepard Pie Filling."
To support retail sales and
drive consumer excitement on
both a regional and national level
this year, Reser's is sponsoring
Joe Gibbs Racing and Erik Jones
in the 2019 Monster Energy

NASCAR Cup Series. With a 38week season that races nationwide, the sponsorship provides
a great year-round opportunity
for retailers to drive excitement
in the deli and meat departments
with in-store promotions, social
media and show car sampling
events, according to the company. Reser's is also sponsoring the
nation's largest country music
festival, CMA Fest in Nashville,
Tennessee, as well as regional
country music festivals.

BULK UP
In addition to its regular hot and cold cases for packaged
and case sales, Reser's offers its customers four bulk deli
sides. The sides, with comments by Reser's, include:
* Reser's Special Request Baked Macaroni & Cheese:
"This ﬂavorful, fully-baked casserole of real cheddar
cheese and elbow macaroni with a golden-brown top
is the star of the hot case but shows off its versatility
when cut into portioned squares for a beautiful display in the cold case or included in repack deli meals
for grab-and-go."

Something for everyone
Medina, Ohio-based Sandridge
Foods now offers 12 heatable
sides to appeal to a wide range of
consumer tastes:
* Butternut Squash
* Cajun Style Sliced Sweet
Potatoes
* Cheddar Grits
* Glazed Carrots
* Harvest Vegetable Medley
* Homestyle Celery Stuffing
* Homestyle White Cheddar
Mac & Cheese
* Macaroni & Cheese
* Roasted Potatoes with
Kale Pesto
* Seasoned Green Beans
* Seasoned Roasted Potatoes
* White Cheddar Macaroni
& Cheese.

* Reser's Special Request Creamy Scalloped Potatoes:
"Families will devour this rich and ﬂavorful dish of
sliced potatoes mixed in a rich, creamy white cheddar
cheese sauce with parsley and a touch of pepper."
* Reser's Shepherd's Pie Filling: "Featuring rich Burgundy wine-based and beef ﬂavored sauce with carrots, peas, and mushrooms, simply mix with a favorite
protein - beef, shredded chicken or turkey - and top
with mashed potatoes for a fan favorite."
* Reser's Pot Pie Filling: "This ﬁlling of creamy poultry
sauce with potatoes, carrots, and peas is ready to mix
with protein such as chicken or turkey and bake in a
pie crust. This versatile recipe ﬁts a variety of recipes
including chicken and dumplings."

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Supermarket Perimeter - July 2019

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