MERCHANDISING KEYS The biggest thing retailers need to remember is baking fresh cookies during heavy traffic times brings customers straight to the bakery. There is nothing like the smell of fresh baked cookies. Signage talking about the products - especially the filled cookies - always works. Displaying cookies in the case where customers can choose the variety they want works really well also." Evelyn Steinke, Aphrodite Divine Confections www.supermarketperimeter.com AUGUST 2019 - 25http://www.supermarketperimeter.com