Supermarket Perimeter - October 2019 - 52

Seafood

VALUE-ADDED
Growing category meets consumer demand for
convenience, help with prep and cooking
BY ANDY NELSON

52 - OCTOBER 2019

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retailers can "create a presence," as Schultz puts it. Buy
one, get one free offers, for instance, encourage customers to try multiple product varieties.
Or try offering products at a valued price point, e.g. "All
items in the case $9.99."
September is National Family Meals Month, a perfect
opportunity for shippers and retailers to promote value-added seafood, Schultz says.
"Value-added makes family meals easier, convenient
and more accessible for the home cook," she says.
Just a month later, in October, is National Seafood
Month, another great chance to promote family meals
and value-added's role in them, Schultz says.
The Seafood Nutrition Partnership has numerous
resources on its website for promoting consumption
of seafood, including an October campaign aimed at
family meals.

"Taking the guesswork out of preparation"
Seattle-based Trident Seafoods Corp. deﬁnes value-added seafood as "seafood that has been processed
in a form or fashion that makes it easier for the retailer
and/or consumer to prepare," says John Salle, the company's senior vice president of marketing and innovation.
It could be as simple as cutting a ﬁllet vs. having to
ﬁllet the whole ﬁsh. Or cutting a portion from a ﬁllet, or
seasoning or crusting that cut. Taking it one step further,
the portion could also be sold fully cooked.
"Making seafood that takes the guesswork out of
preparation, is convenient and ensures consistency of
cooking and ﬂavor are paramount to category success
and growth," Salle says.
Trident offers a wide variety of wild Alaska value-added products that can be sold frozen of refreshed.
The company's lineup includes ﬁllets of cod, sockeye,
halibut, Alaska pollock and king and snow crab.
Trident also has a line of crusted portions designed
for sale in the refrigerated section with repack labels or

ROBYN MACKENZIE - STOCK.ADOBE.COM, FORTUNE FISH

Cooked Salmon Oscar
is among Fortune Fish's
many value-added
products for retail.

BENSENVILLE, ILLINOIS-BASED FORTUNE FISH &
GOURMET deﬁnes value-added seafood as raw product
that has been enhanced with a seasoning, breading,
marinade or stuffing to help make consumer meal
preparation easier, says Stacy Schultz, the company's
director of marketing and sustainability coordinator.
"We carry a wide variety of products including but
not limited to seafood burgers, crab cakes, seasoned,
breaded and marinated portions, kabobs and seafood
wellington," Schultz says. "This category continues to
expand due to consumer demand - people having less
time for meal preparation or looking for convenience."
Fortune Imports, a Fortune Fish sister company,
recently launched a line of restaurant quality seafood
entrees that are ready-to-bake and come in a convenient
oven safe tray. Merchandised in deli cases and now available nationwide, the products are made from premium
ingredients, Schultz says.
When it comes to merchandising value-added seafood in the supermarket perimeter, there are many ways

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Supermarket Perimeter - October 2019

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