Supermarket Perimeter - October 2019 - 7

feature item, says Alison
Krebs, the association's
director of market
intelligence.
"This new data not
only shows the importance of having beef in
the meat case, it also
shows beef's power in
driving total store sales,"
Krebs says. "And a key
way to get these valuable beef shoppers instore is to feature beef."

Walmart expanding
Delivery Unlimited
Walmart announced
1,400 stores will offer
Delivery Unlimited,
a grocery delivery
membership option, in
the fall.
Customers can pay
an annual fee of $98 or
$12.95 per month to receive unlimited Walmart
grocery deliveries.
Customers will continue to have the option to

pay a per-delivery fee
without a membership.
"We've been investing
in our online grocery
business by quickly
expanding our Grocery
Pickup and Delivery
services. Delivery
Unlimited is the next
step in that journey,"
said Tom Ward, senior
vice president, digital
operations, Walmart US.
"By pairing our size and
scale and these services
we're making Walmart
the easiest place for
to shop. Combine that
with the value we can
provide, our customers
can't lose."
Walmart piloted
Delivery Unlimited
in Houston, Miami,
Salt Lake City and
Tampa earlier this year.
Positive responses from
customers encouraged
the company to expand
the program to all

200 metro markets
where grocery delivery
currently is available.
Walmart plans to make
Delivery Unlimited
available to more than
1,600 stores and more
than 50 percent of the
United States by the end
of 2019.

Plant-based big
with clean-label
consumers
Several overlapping
trends are driving
interest in plant-based
proteins, but a rise in
veganism or vegetarianism isn't one of them.
While most
Americans still eat meat,
their diets are becoming more adventurous. Young people in
particular are expanding
their food horizons.
They're a driving force
in alternative protein,
with more than half
www.supermarketperimeter.com

eating plant-based
meat at least once a
month. They're more
than twice as likely
than baby boomers to
consider themselves
ﬂexitarian, according
to a new report from
Packaged Facts.
With more plantbased options showing
up on grocery store
shelves and restaurant
menus, there's greater opportunities for
consumers to substitute without sacriﬁce.
Plant-based burger
sales at quick-service
restaurants, for example, are up 10% from
last year. That doesn't
mean meat alternatives
are closing in on beef
burgers. Rather, the
strong year-over-year
growth primarily is due
to increased availability generating trial on
the part of beef burger

buyers, who make
an average of 18 beef
burger purchases and
2 plant-based burger
purchases per year,
according to data from
The NPD Group. Taken
from a different angle,
the data show only 5%
of plant-based burger buyers avoid meat
entirely.
The same is true
for the grocery store.
Research from Nielsen
shows 98% of alternative meat buyers also
buy meat, and close
to 40% of plant-based
shoppers consider
themselves ﬂexitarian.
This number is expected to rise as retailers address the growing need
for a clear plant-based
placement strategy.
There's a lot more
to plant-based foods
than meat substitution,
however. Plant-based
eggs, spreads, R.-T.-D.
beverages, cheese,
creamer, yogurt and
ice cream are growing
faster than alternative
meats, according to
data from The Good
Food Institute and
the Plant Based Food
Association.
There's an overlap
between consumers
seeking organic or clean
label products and the
uptick in popularity
of plant-based foods.
Environmental concerns are an important
tenet of the clean label
movement, and plantbased foods often are
seen as more sustainable than animal-based
foods.
OCTOBER 2019 - 7
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Supermarket Perimeter - October 2019

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