Supermarket Perimeter - December 2019 - 19

Bakery

WHAT SUPERMARKET BAKERY SHOPPERS SEE, SMELL AND HEAR
affects what they decide to buy. Industry statistics show that 60% of
food quality perception is based on the store environment.
But in today's ever-changing retail world, which is facing stiff competition from the continuous surge of online shopping, it is more imperative than ever to put your best image forward to create a memorable
experience for customers inside your retail stores.
One useful strategy that gets overlooked involves swapping out
select items in your display cases throughout the day. Adjusting your
product presentation to the occasion (breakfast, lunch, snacking, dinner,
late-night treats) can do wonders for
triggering higher impulse sales, a critical key to success in fresh bakery.
Be sure to invest in the top display
cases your operation can afford.
Skimping on costs here can damage
your image and convince certain
shoppers that your products are not
worth the price.
"It's all about freshness. Keeping
the products fresh with the right
technology and making sure they
look fresh with the right lighting," says
Luc Imberechts, owner of Bakon USA
Food Equipment. "An OCF display is beautifully built with high quality
materials but, in fact, puts the focus on the products inside the case."
Engineered with patented lighting and food preservation technology,
OCF displays provide operators with a reliable solution for quality and
visually appealing presentation. The measured impact of effective food
presentations is a 25% and higher increase in impulse sales, according
to Bakon USA Food Equipment.
European-made OCF refrigerated display cases for pastry and chocolate products are now available in North America exclusively through
Bakon USA.
"The gentle cold technology OCF uses for their displays ensures the
freshness of the products," Imberechts says. "The products will not dry
out, so less products have to be discarded. The fresh products will guarantee returning customers."
In addition, having the right lighting matters.
"OCF patented lights improve the colors of your products by adding
colors to their lights. It makes products more visible. The more products
stand out, the more you sell."
Other advantages of OCF refrigerated displays:
* Enhanced, unobstructed presentation and protected visibility of food
products.
* Invisible bonding of the glass for complete focus on your products.
* OCF exclusive warm air stream prevents condensation.
* Sales enticing patented LED lighting that does not heat up the products and has a special tint that allows products to pop up.
* Prolonged product freshness with preserved aesthetics and taste.
There is no dehydration achieved with superior low-speed airﬂow
using micro ventilation technology
For traditional store shoppers, there are a wide range of strategies
you can employ in your store to maximize impulse sales. Winner of

last year's Kitchen Innovations Award from the National Restaurant
Association, Reveal from Structural Concepts is a versatile food
display case that blends in with its surroundings. It's simple and
minimal in appearance so you see the food, not the display. The
European-inﬂuenced design features frameless insulated glass complemented by superior refrigeration performance, clean lines and
simple shelving.
Advanced engineering in glass technology is evident in Reveal's frameless glass display. The UV-bonded double pane glass design ensures
safe food temperatures and a condensation-free display. With Reveal
models, displays can be built
into counters, walls, or other
millwork pieces to blend with
and complement the interior
design. They can also be used
as freestanding displays to
accent any décor. This ﬂexibility
offers limitless possibilities for
customization.

It's all about freshness.
Keeping the products fresh
with the right technology
and making sure they look
fresh with the right lighting."

Showrooming

Also, be aware that for highticket items like special occasion cakes, some customers
may be browsing at your stores to turn around and buy online.
This practice, according to Nielsen, is called "showrooming," and
is no longer conﬁned to realms like the auto and fashion industries.
Showrooming describes consumers' interaction with a physical store to
examine products before they buy them online. This phenomenon will
be key to retailer sustainability.
Nearly 75% of food shoppers have used a physical store to "showroom" before purchasing online, according to Nielsen.
The store is still pivotal to the shopper experience, and there's opportunity to convert showroomers or drive online purchases through one's
own online retail platforms. Becoming well-versed in digital shopping
fundamentals and optimizing price and promotional factors can unlock
the hidden potential in a matrixed retail landscape.

Luc Imbrechts, Bakon USA

Time-tested display ideas
According to Structural Concepts Corporation,
the following are helpful store design tips:

MARIA - STOCK.ADOBE.COM

A black interior makes
your case disappear
and your fresh, colorful
products pop.
Create a colorful border
around your fresh products
using larger platters.

www.supermarketperimeter.com

Tiered glass shelving
allows maximum visibility
on every level.
Adjust shelves to
accommodate a variety
of merchandise and to
add visual interest.

DECEMBER 2019 - 19

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Supermarket Perimeter - December 2019

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