Supermarket Perimeter - December 2019 - 30

Meat & Poultry

Nutrition labeling
Consumers willing to pay more
for health and nutrition beneﬁts

Just 11% of fresh
pork products today
carry health claims.
Hormone/ Steroid Free,
Antibiotic Free and
Natural/ Naturally
Raised are three most
prevalent callouts.
(Source: National Pork Board)

30 - DECEMBER 2019

CONSUMERS HAVE BECOME INCREASINGLY FOCUSED on maintaining diets
centered around health, says Jason Menke,
director of marketing communications for the
National Pork Board, Clive, Iowa.
The stats bear it out. According to Nielsen,
46% of Americans stated that claims on
food products inﬂuenced their purchasing.
Another 54% of consumers say "high protein"
is an important attribute when purchasing
food for their household, and 67% of consumers stated a desire to know everything that is
going into the food they eat.
Despite those trends, research commissioned by the Pork Board shows that just 11%
of fresh pork products today carry health
claims. (Hormone/ Steroid Free, Antibiotic
Free and Natural/ Naturally Raised are the
most prevalent callouts.)
"There's ample opportunity for the pork
industry to educate consumers and provide permissibility," Menke says. "Fresh pork
www.supermarketperimeter.com

generally features limited claims, yet on-pack
messaging that still provides visibility to the
in-package product remains a good means to
communicate with consumer."
Where the pork industry has made gains,
Menke says, is in sharing proper cook temperature labeling on packs to help consumers
understand how to prepare fresh pork.
"We've done some labeling projects with
major retailers and have discovered that
including the proper end-point cooking temperature of 145qF on whole-muscle cuts like
chops and roasts has improved sales of fresh
pork," Menke says. "It's no surprise that if you
show customers how to cook pork so it's safe
to eat but still juicy and tender is going to
increase repeat purchases."

Willing to pay a premium
Nutritional labeling has been one of Hatﬁeld,
Pennsylvania-based Clemens Food Group's
go-to-market strategies that continues to

CLEMENS FOOD GROUP

BY ANDY NELSON

http://www.supermarketperimeter.com

Supermarket Perimeter - December 2019

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2019

Supermarket Perimeter - December 2019
Editor's Note - Planting their flag
Contents
The Wire - Walmart revamping produce departments
Grocery fresh food sales soar
Consumers more interested in sustainability
Plant power
GENERATIONAL DIFFERENCES
TRENDING UP
DISPLAY CASE 101
Bakery - Brownies
Deli - Ethnic trends
GLOBAL CHEESES MOVING MAINSTREAM
Meat & Poultry - Nutrition labeling
Value-added
PORK: A VALUE-ADDED STAR
Produce - Imported fruits & vegetables
NEW VARIETIES, NEW MARKETS
Imported fruit: a winter forecast
PEPPERS
FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Food safety - Employee wellness
Commissary Insider - PEELERS
SPOTLIGHT - ENTREES
RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Product Showcase
Advertisers
Fresh Takes
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - Supermarket Perimeter - December 2019
Supermarket Perimeter - December 2019 - 2
Supermarket Perimeter - December 2019 - Editor's Note - Planting their flag
Supermarket Perimeter - December 2019 - Contents
Supermarket Perimeter - December 2019 - 5
Supermarket Perimeter - December 2019 - Consumers more interested in sustainability
Supermarket Perimeter - December 2019 - 7
Supermarket Perimeter - December 2019 - Plant power
Supermarket Perimeter - December 2019 - GENERATIONAL DIFFERENCES
Supermarket Perimeter - December 2019 - 10
Supermarket Perimeter - December 2019 - 11
Supermarket Perimeter - December 2019 - 12
Supermarket Perimeter - December 2019 - 13
Supermarket Perimeter - December 2019 - 14
Supermarket Perimeter - December 2019 - 15
Supermarket Perimeter - December 2019 - TRENDING UP
Supermarket Perimeter - December 2019 - 17
Supermarket Perimeter - December 2019 - DISPLAY CASE 101
Supermarket Perimeter - December 2019 - 19
Supermarket Perimeter - December 2019 - 20
Supermarket Perimeter - December 2019 - 21
Supermarket Perimeter - December 2019 - Bakery - Brownies
Supermarket Perimeter - December 2019 - 23
Supermarket Perimeter - December 2019 - 24
Supermarket Perimeter - December 2019 - 25
Supermarket Perimeter - December 2019 - Deli - Ethnic trends
Supermarket Perimeter - December 2019 - GLOBAL CHEESES MOVING MAINSTREAM
Supermarket Perimeter - December 2019 - 28
Supermarket Perimeter - December 2019 - 29
Supermarket Perimeter - December 2019 - Meat & Poultry - Nutrition labeling
Supermarket Perimeter - December 2019 - 31
Supermarket Perimeter - December 2019 - Value-added
Supermarket Perimeter - December 2019 - PORK: A VALUE-ADDED STAR
Supermarket Perimeter - December 2019 - 34
Supermarket Perimeter - December 2019 - 35
Supermarket Perimeter - December 2019 - Produce - Imported fruits & vegetables
Supermarket Perimeter - December 2019 - NEW VARIETIES, NEW MARKETS
Supermarket Perimeter - December 2019 - 38
Supermarket Perimeter - December 2019 - Imported fruit: a winter forecast
Supermarket Perimeter - December 2019 - PEPPERS
Supermarket Perimeter - December 2019 - 41
Supermarket Perimeter - December 2019 - 42
Supermarket Perimeter - December 2019 - 43
Supermarket Perimeter - December 2019 - FRESH LOBSTER: FROM FOODSERVICE TO RETAIL
Supermarket Perimeter - December 2019 - 45
Supermarket Perimeter - December 2019 - Food safety - Employee wellness
Supermarket Perimeter - December 2019 - 47
Supermarket Perimeter - December 2019 - 48
Supermarket Perimeter - December 2019 - Commissary Insider - PEELERS
Supermarket Perimeter - December 2019 - 50
Supermarket Perimeter - December 2019 - 51
Supermarket Perimeter - December 2019 - SPOTLIGHT - ENTREES
Supermarket Perimeter - December 2019 - RESTAURANT ENTRÉE SALADS INSPIRE NEW FRESH EXPRESS LINE
Supermarket Perimeter - December 2019 - 54
Supermarket Perimeter - December 2019 - 55
Supermarket Perimeter - December 2019 - Product Showcase
Supermarket Perimeter - December 2019 - Advertisers
Supermarket Perimeter - December 2019 - Fresh Takes
Supermarket Perimeter - December 2019 - 59
Supermarket Perimeter - December 2019 - 60
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