Supermarket Perimeter - December 2019 - 53

SPOTLIGHT

RESTAURANT ENTRÉE
SAL ADS INSPIRE NEW
FRESH EXPRESS LINE
by Rebekah Schouten
Fresh Express, A Chiquita Brands International brand, has
launched a new line of Gourmet Kit Bowls inspired by entree
salads from restaurants across the country. Featuring chefcrafted recipes, the salad kits were designed to take consumers on a "culinary adventure," Fresh Express said.

FreshOne's aim is to bring restaurant-quality food to retail.

protein and plant-based offerings
so every consumer has their
needs met."

Health, variety, value
As important as its family-ﬁrst
messaging is, for FreshOne, it all
comes back to the quality of the
food. The ﬁsh items and Asian
items are among FreshOne's
more recent efforts to appeal to
different target markets, Ford says
Fish is a healthier option for
families that want variety but
may not want beef, he says.
FreshOne's grilled salmon and
Alaskan pollock with lemon herbs
have sold very well in some markets, he says.
Other recent hits include
cheesy chicken enchiladas and
a just-introduced southwest
casserole.
"The trends are more healthy,
less salt, and more variety," he

says. "The variety piece is really
interesting. One thing we've
learned is that moms and dads
want diversity around kitchen
table. They may pick up pollock
for them, but the kids may want
spaghetti and meatballs or fettucine Alfredo."
Parents can still buy four
individual FreshOne meals and
spend just a ﬁfth of what they
would eating out at a restaurant,
Ford says.
"You can't go to a drivethrough without spent $8 to 10
on lunch, and it's not the best
thing for us to be eating," he
says. "We're trying to change that
equation."

Street tacos go retail
The latest offering from Simply
Fresh Kitchen is Street Tacos, a kit
featuring chipotle slaw, seasoned
steak and other ingredients.

Families want to get back
to the dinner table. They're
tired of fast food, and they're
tired of spending money for
quality food in restaurants."

Fresh Express Gourmet Kit Bowls come in six varieties.
The Grilled Chicken Caesar Salad kit combines Parmesan
herb grilled chicken breast meat with garlic pita chips, shredded Parmesan cheese, slivered almonds, carrots and grape
tomatoes on a bed of kale and romaine lettuce with a zesty
Greek Caesar dressing.
The Pearl Mozzarella Caprese kit features pearl mozzarella
cheese, diced prosciutto, grape tomatoes, spring mix lettuce
blend and Balsamic vinaigrette.
The Buffalo Chicken bowl is made with buffalo marinated
grilled chicken breast, red pepper crisps, crumbled blue
cheese and sea salt multigrain crackers atop a spring mix
blend all topped with bacon buffalo ranch dressing.
The Chimichurri Grilled Chicken kit is a medley of red
cabbage, queso fresco cheese, crinkle cut radishes,
chimichurri grilled chicken breast and corn kernels on a bed
of baby arugula and baby spinach ﬁnished with a chimichurri
vinaigrette dressing.
The Chef Salad kit includes romaine lettuce topped with
shredded carrots, crumbled hard-boiled eggs, red cabbage,
grape tomatoes, shredded swiss cheese, capicola, smoked
turkey and smoked ham all ﬁnished with bacon ranch
dressing.
The Parmesan Cheese Crisp bowl includes baked Parmesan
cheese crisps, farro and red pepper crisps, Genoa salami,
crinkled radishes and a spring mix blend with a tangy white
wine lemon vinaigrette.
The bowls are available in the mid-Atlantic, Northeast,
Central and Southern regions at a suggested price of $4.99.

Bill Ford, FreshOne
www.supermarketperimeter.com

DECEMBER 2019 - 53

http://www.supermarketperimeter.com

Supermarket Perimeter - December 2019

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