Supermarket Perimeter - April 2020 - 27

Gold Medal helps retailers get the right instore setup
When retailers are thinking about starting up some type of an instore,
fresh popcorn program, Bakala said it's important to consider factors
like the square footage of the store, customer demographics and store
traffic. For some retailers a popcorn kiosk might be the best fit, while
others might want to consider a complete popcorn shop. Gold Medal
can help retailers make that determination.
"Each site is unique and is treated individually," Bakala said. "You can
rely on Gold Medal for constant communication and ongoing support,
including store layout, equipment selections, menu planning, promotional recommendations, training and consultation throughout."
While every store is different, most retailers start out with at least
a popcorn machine, cooker mixer and a tumbler. Display cases are
another common feature stores add to draw attention to the freshly-made popcorn.
Gold Medal offers several different poppers. The company's PopClean
Elite Popper Series is made for large-venue popcorn makers and comes
with up to a 52-oz. kettle. Gold Medal also offers the Odyssey 32-ounce.
Popper and the Macho Pop Valued Priced 16-ounce. Popper.
Cooker mixers and tumblers are key for making gourmet popcorn.
Gold Medal's Mark 5 Caramel Cooker Mixer with Base, Small Cooling
Rack Truck and Regular Cooling Pan can coat popcorn with a caramel or candy coating. The company's 4-, 8- and 20-gallon Cheddar
Tumbler/Coaters are used to make savory flavors such as cheese or sour
cream and onion, and can be used to mix in add-ins.
The Sweet Shop Setup is Gold Medal's turnkey solution that features
equipment in a customizable line that can be made into a full shop
setup or a small kiosk. The Sweet Shop can also be customized to feature more than just popcorn and offer a slate of additional treats such as
fudge, roasted nuts, cotton candy and candy apples.
Gold Medal has an In-Store Snacking Solutions guidebook available
for free on the company's website that was made to guide decision-makers through the process of launching a program and selecting
equipment. Bakala said the company also offers expert training and
long-term marketing support. Done the correct way, the benefits driven
from implementing a fresh popcorn program instore can be numerous.
"A gourmet popcorn shop can help drive instore traffic. The full
sensory experience attracts customers," Bakala said. "The positive profit
picture means there are
low costs to produce,
and you have the ability
to set prices that are
appealing to the customer, yet still highly
profitable."

s
PRICE CHOPPER, GOLD MEDAL

Most retailers start out
with at least a popcorn
machine, cooker
mixer and a tumbler.

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APRIL 2020 - 27

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Supermarket Perimeter - April 2020

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