PACKAGING BY JENNIFER BARNETT FOX AS REDUCE, REUSE AND RECYCLE SOLIDIFY within the consumer lexicon, companies look to keep pace with evolving sustainability and packaging demands. When it comes to packaging, there's an ever-changing continuum between sustainability and convenience. Sometimes, the two can appear to be in sync. At other times, the two notions seem to be on an entirely different spectrum, especially when it comes to considering consumer wants versus manufacturer and retailer needs. 28 - APRIL 2020 SP_Apr20.indb 28 Because packaging plays a greater role than simply holding or containing a product, manufacturers continue to look for ways to keep pace. This includes managing dual expectations: 1) of supporting retailers and consumers by offering safe, attractive and reliable food containers; and 2) remaining mindful that packaging must accommodate for convenience while alleviating concerns about the environmental impact of its use. JOAQUIN CORBALAN - STOCK.ADOBE.COMINLINE PLASTICS Deli supermarketperimeter.com 4/1/2020 4:56:00 PMhttp://www.supermarketperimeter.com