Supermarket Perimeter - April 2020 - 6

WIRE
Culinary Tides
releases trends
forecast report
Culinary Tides, Inc.,
Tualatin, Ore., released
its Shifting Sand
Forecast: Trends
Shaping the Food &
Beverage Industry in
2020/21 on March 25.
The report predicted
government, technology, health, consumer,
travel, beverage and
flavor and cuisine
trends. Culinary Tides
said that as part of its
ongoing work, the company has been tracking
political and economic
unease in the US and
around the world well
before the onset of
coronavirus (COVID-19).
The spread of COVID-19
has caused the amplification and acceleration

of the trends the report
predicts for the upcoming year, but pandemics can affect the
shaping of and alter
the trajectory of
already identified trends.
"It can be difficult
to know which trends
are most likely to rise
above the noise over
the next 12 months
as the situation is still
very much in flux," said
Culinary Tides, Inc. "It
can be even more confusing trying to decide
which will resonate
most with your brand
and customers. This
report's forecasts offer
insight into how and
why the current climate
will affect trends for
2020/21. We help you
navigate, trend by trend,
what to expect during

Meat consumption
to increase
through 2023

Meat consumption is expected to rise 1.4% annually.

Even though more
people are increasingly
adding plant-based
meat alternatives into
their diets, meat consumption worldwide in
the US is still expected
to increase per year
through 2023.
According to the
Global Meat & Poultry
report recently released
by Packaged Facts,
worldwide meat consumption is expected to
increase 1.4% per year
through 2023, while
consumption in the U.S.
is expected to increase
less than 1% per year
through 2023.
The report found
that in the US, poultry is
expected to remain the
most type of consumed

meat due to its low
cost. Beef consumption,
however, is expected
to decrease due to US
consumers increasingly
selecting other protein
sources due to health
concerns associated
with high levels of red
meat consumption.
But the US is expected
to continue as a global
leader in beef production and anticipated
to account for a large
share of worldwide
consumption.
The full report analyzed the current and
predicted global market
and trends for meat and
poultry products, and
broke figures out for 15
countries.

Plant-based and
CBD among top
growing retail
categories

Plant-based meat sales have risen 16% and CBD-based products have shot up 510%.
6 - APRIL 2020

SP_Apr20.indb 6

After taking a hard look
at its Buyer Intelligence
database, Catalina has
identified three categories poised for extensive
growth over the next
decade: CBD products,
plant-based foods and
premium pet food.
Over the last year, the
number of buyers of

plant-based meat substitutes has increased
by 16%, and 7% for milk
alternatives. Within the
meat substitute category, shelf-stable and
refrigerated product
buyers have risen 39%,
with frozen products up
8%. The fastest growing
plant-based category is
dairy-free yogurt which
is up 45%.
Meanwhile, the CBD
category has soared
in the last year with a
510% increase in shoppers. 77% of CBD buyers
purchase topicals, 15%
supplements and 5%
beverages.
"By knowing which
audiences have an
affinity to buy in a
given category - and
where - we can advise
customers how best to
focus their marketing
dollars - and offer the
right assortments - so
these trend-forward
buyers find what
they're looking for," said
Marta Cyhan, Catalina's
chief marketing officer. "Right now, there
are huge opportunities
in the CBD, plant-based
and premium pet food
categories."

CREATIVE COMMONS, PIXEL-SHOT - STOCK.ADOBE.COM

the

the immediacy of this
crisis and what the
long-term effects could
be in shaping the future
of these trends."
The report cross-analyzes 214 prediction
lists for 2020 put forth
by 162 industry experts.

www.supermarketperimeter.com

4/1/2020 4:55:07 PM
http://www.supermarketperimeter.com
Supermarket Perimeter - April 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2020
