Supermarket Perimeter - May 2020 - 3

Editor's note

Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
EMILY PARK
Digital Associate Editor
Publishing
TROY ASHBY
Publisher
JAMES BODDICKER
National Sales Manager
LILY ALVAREZ
Sales Manager Classified Ads
MICHAEL BARBEE
Audience Development Director
DUSTIN PICKMAN
Audience Development Analyst
LINDSEY SHERIDAN
Audience Database Specialist
CARLEA SCHULER
Audience Development Coordinator
JON HALL
Director of Digital Media
CARRIE FLUEGGE
Digital Advertising Manager
NORA WAGES
Advertising Manager
ANNIE FOURNIER
Advertising Coordinator
ELISABETH SPILLMAN
Design Services Manager
RYAN ALCANTARA
Design Services
Assistant Manager
MARJ POTTS
Production Specialist
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Graphic Designer
JIM WHITE
Promotions Manager

Sustaining
stories

It's hard to know what to say or where to begin.
The coronavirus outbreak has had such an impact,
generated so many stories of suffering but also stories
of resilience and hope, that it's hard to wrap your mind
around it - or to figure out how to boil it down to a few paragraphs in a magazine.
I will tell just one story among millions. It's actually the story behind the story, or maybe
more accurately the story after the story.
The original story is one of many you will read in this month's issue, and in our coverage
at supermarketperimeter.com.
It's the story of how Magnolia River Manufacturing Corp., a Greeley, Colo.-based maker of
custom displays for perimeter grocery and other clients, came to provide safety shields for
one of its customers, St. Louis retailer Schnucks.
That story is a textbook case of how an entrepreneur had an idea and turned it, in a
matter of days, into objects keeping people safe in stores 900 miles away.
That was the part of the story relevant to the food industry and our magazine, but the
story didn't end there.
Jim Emmett, Magnolia River's president, also realized that his local hardware store
in Greeley could use protection, so he whipped out a batch for them, a version of the
pharmacy shield he designed for Schnucks.
Word got around.
"The convenience store called, then the post office. We did all the Greeley post offices,
then the LaSalle post offices," Emmett said.
Next came a call from the City of Greeley. Shields went up at all of the city's "points of
contact." One night, Emmett, his son and one of his employees worked into the night adding
shields to 19 city buses.
This story ended with my thanking Emmett for doing his little part to help protect my
nephew, a student at Greeley's University of Northern Colorado.
We all have stories like this. May they keep us strong and hopeful in the weeks and
months ahead.

ABBY CHRONISTER
Promotions Media Designer
WHITNEY HARTMAN
Sales Coordinator
Corporate
CHARLES S. SOSL AND
Chairman and CEO
L. JOSHUA SOSL AND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSL AND
Chief Operating Officer
and Executive Editor
JIM SAL ADIN
Chief Marketing Officer

ANDY NELSON
anelson@sosland.com

A note to our readers

Supermarket Perimeter knows how important it is to have timely access to the vital
industry information and insights we provide. As current conditions may delay the
normal delivery schedule of Supermarket Perimeter, we encourage you to access
our digital editions at supermarketperimeter.com/digital_editions and sign up
for Supermarket Perimeter's newsletters by visiting supermarketperimeter.com/
newsletter_subscriptions. For assistance please e-mail us at subscriptions@sosland.com.
MAY 2020 - 3

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Supermarket Perimeter - May 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - May 2020