Traceability is one way to show transparency in fresh meat. With the resources available today, like DNA TraceBack® ƚĞĐŚŶŽůŽŐLJĨƌŽŵ/ĚĞŶƟ' E͕ĨƌĞƐŚŵĞĂƚďƌĂŶĚƐŚĂǀĞƚŚĞ ĐĂƉĂďŝůŝƟĞƐƚŽƚƌĂĐĞŝŶĚŝǀŝĚƵĂůĐƵƚƐĂŶĚŐƌŝŶĚƐŽĨŵĞĂƚ all the way back to the animal's birthplace. Open Prairie® EĂƚƵƌĂů* Meats from Tyson Fresh Meats is leading the charge to meet consumer demand for food transparency and traceability. It is the only brand in the U.S. that has implemented DNA TraceBack technology for both its fresh beef and pork products. The Open Prairie brand team is dedicated to transparency with its customers and consumers, including sharing ƉƌŽĚƵĐƟŽŶƉƌŽĐĞƐƐĞƐĨƌŽŵƉƌĂŝƌŝĞƚŽƉůĂƚĞƚŚƌŽƵŐŚ ŝŶŝƟĂƟǀĞƐƐƵĐŚĂƐƚŚĞTrusted Path™ Program. This ƉƌŽŐƌĂŵŽīĞƌƐĂůĞǀĞůŽĨǀĞƌŝĮĐĂƟŽŶƚŽƚŚĞƚƌĂĐĞĂďŝůŝƚLJ process at a scale unlike anything else in the market today. The program includes detailed records from ƉƌŽĚƵĐĞƌƉĂƌƚŶĞƌƐ͕ĨĞĞĚLJĂƌĚƐĂŶĚĮŶŝƐŚŝŶŐďĂƌŶƐ͕ƚŚŝƌĚͲ party audits and the use of DNA TraceBack technology. "Today, more than ever before, there is higher demand ĨƌŽŵĐŽŶƐƵŵĞƌƐǁĂŶƟŶŐƚŽŬŶŽǁǁŚĞƌĞƚŚĞŝƌĨŽŽĚ comes from," explains Kent Harrison,vice president, ŵĂƌŬĞƟŶŐĂŶĚƉƌĞŵŝƵŵƉƌŽŐƌĂŵƐ͕dLJƐŽŶ&ƌĞƐŚDĞĂƚƐ͘ "The Trusted Path Program provides even more transparency, allowing customers and consumers to be ĐŽŶĮĚĞŶƚƚŚĂƚŝŶĚŝǀŝĚƵĂůĐƵƚƐŽĨKƉĞŶWƌĂŝƌŝĞEĂƚƵƌĂů beef or pork are traceable back to the ranch or farm." By choosing Open PrairieEĂƚƵƌĂůDĞĂƚƐ͕ĐƵƐƚŽŵĞƌƐ ĂŶĚĐŽŶƐƵŵĞƌƐĐĂŶďĞĐŽŶĮĚĞŶƚƚŚĂƚƚŚĞŝƌŵĞĂƚĐŽŵĞƐ from animals who are responsibly raised with no ĂŶƟďŝŽƟĐƐ͕ĂĚĚĞĚŚŽƌŵŽŶĞƐŽƌŐƌŽǁƚŚƉƌŽŵŽƚĂŶƚƐ͕ ever. And the brand team's commitment to traceability and transparency helps build the trust consumers are searching for in their food system. To learn more about the Open Prairie EĂƚƵƌĂůDĞĂƚƐTrusted Path Program, visit TrustedPathProgram.com DŝŶŝŵĂůůLJƉƌŽĐĞƐƐĞĚ͘EŽĂƌƟĮĐŝĂůŝŶŐƌĞĚŝĞŶƚƐ͘ * dŚĞdƌĂŶƐƉĂƌĞŶĐLJ/ŵƉĞƌĂƟǀĞ͗WƌŽĚƵĐƚ>ĂďĞůŝŶŐĨƌŽŵƚŚĞŽŶƐƵŵĞƌWĞƌƐƉĞĐƟǀĞ͘>ĂďĞů/ŶƐŝŐŚƚĂŶĚ&ŽŽĚDĂƌŬĞƟŶŐ/ŶƐƟƚƵƚĞ͕ϮϬϭϴͮ͘ϮƌŝǀŝŶŐ>ŽŶŐͲdĞƌŵdƌƵƐƚĂŶĚ>ŽLJĂůƚLJdŚƌŽƵŐŚdƌĂŶƐƉĂƌĞŶĐLJ͘>ĂďĞů/ŶƐŝŐŚƚ͕ϮϬϭϲ͘ 3 /Z/WĂŶĞůĂƚĂ͕ůůKƵƚůĞƚƐ͕ϱϮǁĞĞŬƐĞŶĚŝŶŐϭͬϲͬϭϵ͕DĂƌŬĞƚĂƐŬĞƚ^ƚƵĚLJ͕&ĞďƌƵĂƌLJϮϬϭϵͮ͘ΠͬΡͬΞϮϬϮϬdLJƐŽŶ&ŽŽĚƐ͕/ŶĐͮ͘DNA TraceBackŝƐĂƌĞŐŝƐƚĞƌĞĚƚƌĂĚĞŵĂƌŬŽĨ/ĚĞŶƟ' EEŽƌƚŚŵĞƌŝĐĂ͕/ŶĐ͘ 1 SP_May20.indb 57 5/5/2020 4:11:03 PMhttp://www.TrustedPathProgram.com