Supermarket Perimeter - May 2020 - 70

Food safety

Coronavirus emphasizes
the importance of properly
contained foods
BY ANDY NELSON

Tamper-evident
packaging is more
important than ever.

THE CORONAVIRUS OUTBREAK HAS DRIVEN HOME THE
IMPORTANCE of tamper-evident food packaging in the supermarket
perimeter and throughout the food industry.
"Tamper-evident packaging is serving the nation," said Cindy
Blish, associated brand and communications manager for Shelton,
Connecticut-based Inline Plastics. "With the closing of traditional
channels - foodservice, colleges, sporting events, entertainment
industry, sit-in restaurants - we have experienced a significant shift and
are now much more reliant on carry-out services."
According to Freshop data cited by Inline, the food industry is seeing
an 80% growth of online sales and a 10% increase on deliveries in both
retail and 3rd party services, where retailers and third party providers are
splitting costs (e.g. DoorDash and Grubhub).
"The phenomenal increase in online sales provides Inline with an
opportunity to address both the functional and emotional benefits in
a way that will ease the minds of consumers at a very unprecedented
time," Blish said.
Driven by consumer fears related to the coronavirus, food delivery
services country-wide have reached 31% of US households, and almost
40 million in total have used an online grocery delivery or pick up
service over the last month.
"The need for consumer confidence that the food they order will
be safe has resulted in an increased demand for safe tamper evident
packaging," Blish said. "Food packaging touches any number of hands
before reaching the consumer, especially via ecommerce delivery,
making the security provided with tamper-evident, tamper-resistant
packaging more important than ever."

Packaging that keeps foods and the people who eat them safe is always
important, said Jazmin Lofti, marketing coordinator for the Mansfield,
Mass.-based Lacerta Group Inc.
70 - MAY 2020

SP_May20.indb 70

LACERTA

Peace of mind

supermarketperimeter.com

5/5/2020 4:11:25 PM



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Supermarket Perimeter - May 2020

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