Supermarket Perimeter - June 2020 - 12

With AisleOne, which launched in September,
Perrier said shoppers can enjoy the beneﬁts of a fully
personalized shopping experience, from tailored email
ﬂyers to personalized recommendations at checkout. The
software allows grocery retailers to take advantage of
proprietary machine learning algorithms to automatically:
x Generate personalized catalogs and search results
tailored to each individual shopper;
x Serve personalized product recommendations,
based on personal preferences, dietary needs, past
purchases and current basket.
x Tap into and analyze a deep well of shopper data from
online and in-store inputs;
x Enhance the online shopping experience for a faster,
more enjoyable checkout process;
x Gain full transparency into and control over their
customers' data and product recommendations.
To enhance the personalization experience, Mercatus
helps grocers optimize their websites and mobile apps
with personalized banner images that attract and
engage shoppers; recommended items with guaranteed
relevance to the individual shopper; suggested
recipes and other relevant content based on customer
preferences; and customized deals and coupons that
increase share of wallet by recapturing lost categories.
AisleOne can be a perfect ﬁt for retailers looking to
personalize their fresh perimeter programs, Perrier said.
"Traditionally, shoppers have reported preference for
buying fresh groceries in-store rather than online," he
said. "With AisleOne, grocers have the opportunity to
12 - JUNE 2020

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increase fresh product purchases by presenting deals
and products that are perfectly matched to a shopper's
basket and preferences."
Whether it's a coupon for a shopper's favorite type
of apple, or the best cheese to pair with a bottle of
wine in their cart, AisleOne on the Mercatus platform
will automatically point shoppers to products they'll
love, Perrier said. And grocers looking to increase sales
of prepared products also can use the platform to
boost sales.
For special events like Valentine's Day, for instance,
grocers can increase prepared product sales with
personalized ﬂyers promoting ﬂoral bouquets or a favorite
box of chocolates. Grocers can help shoppers buying lastminute by recommending these products at check-out.
"While grocers using AisleOne beneﬁt from
increasing basket size, they also beneﬁt from building
a relationship with their shoppers," Perrier said. "As the
algorithms continue to reﬁne proﬁles of each individual
shopper, shoppers are served with increasingly
tailored experiences with every shop, keeping them
coming back."
Brookshire Grocery Co. and Weis Markets are two
of the most recent grocery retailers to partner with
Mercatus on personalization.
According to Mercatus, AisleOne allows Brookshire
and Weis to generate automatic personalized catalogs
and search results tailored to each individual shopper;
utilize a deep well of shopper data from online and
in-store inputs; serve personalized product suggestions

FMI

Personalization has
become a key focus for
FMI - The Food Industry
Association, which created
graphics and other tools
to sell retailers and their
customers on the concept.
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