Supermarket Perimeter - June 2020 - 50

Produce: Extending shelf life

HOW CAN SHELF LIFE-EXTENDING
TECHNOLOGY HELP AVOCADOS?

50%
5-10%
10%

reduction in shrink

growth in dollar sales

incremental growth in dollar sales
when sold in conjunction with
in-store marketing campaigns

said. "We're proud to support our retail customers' efforts to promote
sustainability and address their shoppers' concerns around food waste."
Edeka, a German retailer, and Netto, a German discounter, are the
latest grocery chains to utilize Apeel's technology, which adds an extra
"peel" to the surface of fruits and vegetables to slow water loss and
oxidation.
Those new partnerships, Masek said, signal Apeel's retailer partners'
commitments to reducing waste while simultaneously enabling
customers to enjoy fresh, high-quality produce with a longer edible
shelf life.
"More and more people are getting access to Apeel produce," she
said. "The demand for Apeel is growing and we are, too."
In early April, Apeel announced a partnership with Wenatchee,
Wash.-based Starr Ranch Growers to extend the shelf life and improve
the overall quality of the company's organic apples.
By extending the amount of time organic apples can stay in cold
storage, growers and shippers gain greater operational efficiency with
higher packouts, less repack and improved inventory management,
Masek said. Apeel technology also helps maintain the brix/acid ratios in
apples, which means a better product experience for shoppers.
"Through this partnership, organic apples can be stored and sold
year-round, creating value throughout the supply chain," she said.
Looking ahead to the second half of 2020, Apeel is working to extend
its reach into new categories, Masek said.

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Supermarket Perimeter - June 2020

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