Supermarket Perimeter - June 2020 - 6

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populations, they point
to the evidence that
a dietary intervention
with a realistic serving
of blueberries may be
an effective strategy
to improve metabolic
factors associated with
type 2 diabetes."
The research was
funded by the US
Highbush Blueberry
Council. The council
had no role in study
design, data collection,
data analysis, data
interpretation or
writing of the study.

Nielsen rolls out
retail pricing
analytics

New study suggests
blueberries can help
with type 2 diabetes
A new study conducted
at the Stratton Veterans
Affairs Medical
Center in Albany, N.Y.,
found that one cup
of fresh blueberries
resulted in signiﬁcant
improvements in
Hemoglobin A1c (HbA1c)
and fructosamine-
measurable indicators
of type 2 diabetes.
The two indicators
measure glycemic
control in those living
with diabetes with HbA1c
levels providing insight
on long-term glycemic
control and fructosamine
giving information on
average blood glucose
6 - JUNE 2020

levels over two-to-threeweek periods.
Over an eight-week
period the study
examined 52 overweight
male participants
between the ages of 51
and 75 who had been
diagnosed with type
2 diabetes for at least
six months. Through
the course of the study
all participants were
prescribed non-insulin
diabetes medications and
did no heavy exercise.
Participants were
either assigned 22 g of
freeze-dried blueberries
(the equivalent of
one U.S. cup/d fresh
blueberries) along with
their regular diet; or 22
g of a placebo powder

placebo. Left untreated
or uncontrolled, elevated
blood triglyceride levels
increase the risk of
serious complications
such as cardiovascular
disease - the leading
cause of morbidity and
mortality for individuals
with diabetes.
"To date few human
clinical trials have
evaluated the potential
beneﬁcial health
effects of blueberries
in populations with
type 2 diabetes," said
Kim Stote, who has a
research appointment at
the Albany Stratton VA
Medical Center and is the
study's lead investigator.
"While the results cannot
be generalized to all
www.supermarketperimeter.com

Nielsen announced
a new Retail Pricing
Analytics application
tool available on Nielsen
Global Connect. The tool
uses artiﬁcial intelligence
modules to help
retailers enact, adjust
and track pricing and
promotion strategies.
The coronavirus
(COVID-19) pandemic
has driven inﬂation
across 80% of Nielsen's
measured product
categories in the
United States. The new
pricing tool provides
summaries of the impact
of implemented changes
on overall categories
and provides data on
item performance.
Through one portal
the new analytics tool
tracks and segments
pricing by market,
deﬁnes key value items
for price adjustment
opportunities,
implements and
manages in-market

execution and quantiﬁes
return on invest from
everyday price changes
and promotions.
"Price and promotion
are the largest drivers
of store choice among
consumers, according
to Nielsen's Store
Choice Drivers Survey,
yet retailers continue
to make price and
promotion changes
based on incomplete
data from costly, slow
and incomplete audits of
competitive strategies,"
said Morgan Seybert,
managing director of US
Analytics for Nielsen.
"Retail Pricing
Analytics differentiates
itself from the market
through easy-to-use
software that solves the
complete end-to-end
pricing process-from
strategy to execution
to in-market tracking.
We are using the
power of the Nielsen
Connect platform to
provide retailers with
the essential intelligence
and analytics to identify,
predict and activate on
key business decisions,
and help them scale
their decision-making
with their suppliers."

Consumers are
starting to reach
for fresh over
canned and frozen
New data from tech
ﬁrm and content-tocommerce grocery
expert Chicory indicates
that shopping habits
are starting to readjust
after the hoarding
behaviors caused by
the onset of COVID-19.

HKPHOTOVISION - STOCK.ADOBE.COM

the

(matched in energy and
carbohydrate content
to the freeze-dried
blueberries) along with
their regular diet.
The results showed
decreased levels of
serum triglycerides after
blueberry consumption
compared to the
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