Supermarket Perimeter - August 2020 - 12

While these trends will spill over across
the food industry, it's important to keep
them top-of-mind when deciding what
snacks to market to shoppers, because
nearly 50% of all eating occasions are
snacking occassions.
Balanko anticipates that snacks
that promote health and wellness
will move back to the forefront in the
long term - the longer the pandemic
goes on, the more consumers are
going to be seeking out foods that
support their immune system. The
perimeter departments have a unique
opportunity to meet those needs.

Snacks made with simple ingredients
Pre-pandemic consumers were already starting to snack
more often, with some of the biggest snackers snacking
up to five or six times a day. The biggest snackers are
usually younger consumers like Gen Z, noted Cherie
Boldt, director of marketing and communications at

Fairfield, NJ-based Crispy Green. Most often, those
consumers are seeking healthier snacks.
"Consumers are looking for snacking opportunities
that meet their needs," Boldt said. "They're looking for
grab-n-go, convenient snacks they can take with them
wherever they go or in the case of COVID, that are shelfstable, non-GMO, Project Verified - all of the things that
Crispy Green provides as there are a higher number of
snackers looking more to snack in a healthier way."
Often marketed right alongside fruit in the produce
aisle, Crispy Green specializes in 100% freeze-dried fruit
that snacks like a chip and has the following benefits like
no sugar added, non-GMO Project Verified, no additives
or preservatives, gluten free, dairy free, vegan, peanut
and tree nut free, OU Kosher certified and a three-year
(36 months) shelf life.
Crispy Green's snack line features eight different allfruit flavors - apple, strawberry, mango, pear, pineapple,
banana, cantaloupe and tangerine. The freeze-drying
process retains almost all of the nutrients of the fresh
fruit, Boldt said, and with no added sugar it checks the
list of what consumers are looking for right now.

Pleasant Prairie Wis.-based
Good Foods serves up a
platter of gluten-free, lowcarb, low-sodium, dairy-free,
high-protein and keto/paleofriendly dips and spreads
perfect for any healthy
snacking occasion.
"Shoppers can count
on Good Foods to have a
wide variety of products
that are first and foremost
delicious but also healthy,
safe, affordable and packed

12 - AUGUST 2020

conveniently," said Maria
Nakasone, brand manager
for Good Foods. "We make
great-tasting products
with fresh and nutritional
ingredients that have no
preservatives and are safe
to eat."
The company specializes
in avocado-based offerings.
Good Foods' tableside
chunky guacamole is
only made with natural
ingredients. The guacamole

won best in show from
Taste of Home magazine
earlier this year for having
the best flavor, homemade
and freshness appeal, and
just the right amount of
avocado chunks, tomato bits
and cilantro. Nakasone also
highlighted the company's
Avocado Mash, which comes
pre-portioned and is perfect
for spreading. Both products
are perfect for snack time,
she said.

www.supermarketperimeter.com

Good Foods also has a
lineup of plant-based dips
that pair well with veggies,
chips, crackers and chicken.
Made with fresh ingredients
from a cauliflower base, the
plant-based dips have no
unhealthy fats and are low in
carbs. Nakasone said customer favorites are Queso and
Buffalo, but customers interested in diverse cuisines are
also drawn to Tzatziki, Cilantro
and Avocado Pesto flavors.

CRISPY GREEN, GOOD FOODS

GOOD FOODS OFFERS PL ANT-BASED DIPS AND SPREADS


http://www.supermarketperimeter.com

Supermarket Perimeter - August 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2020

Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 2
Supermarket Perimeter - August 2020 - 3
Supermarket Perimeter - August 2020 - 4
Supermarket Perimeter - August 2020 - 5
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Supermarket Perimeter - August 2020 - 8
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Supermarket Perimeter - August 2020 - 12
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