Supermarket Perimeter - August 2020 - 18

Bakery: Holiday pies

as Asian/Latino or two different foods combined such as banana nut
cream pie or international flavors like dulce de leche."
She also shared that pies can be a way to help instore bakers
and consumers alike reduce food waste. Pie can be repurposed by
adding oats to create a cobbler or turned into an ice cream topping, a
milkshake or smoothie. In the instore deli, pies with a savory slant can
capitalize on consumer desire to experience new flavors and cuisines.
"We see more creativity each year, whether that's in pie size, pie
flavors or the way pies are decorated," said Linda Hoskins, executive
director, American Pie Council. "Reinventing the traditional pie texture
and experience by placing a pie in a cake or cake in a pie are on the
scene, too."
Reinventing pies for health includes incorporating protein, vegetables
and other better-for-you ingredients, allowing consumers to look at pie
in a new halo of health and wellness, according to Richard. It also grants
the deli another option for experimentation and a timely platform to
highlight how the department is reducing food waste.

Holiday vs. everyday
"If you really like something and you can enjoy it year-round, why not?"
The question asked by Boyer is a reasonable one, and it seems more
consumers agree a feel-good food like pie should not require a special
occasion for consumption.
18 - AUGUST 2020

Merchandised correctly, consumers will purchase pie year-round
with holidays accounting for 40% of sales versus 25% the rest of the
time, according to Boyer.
Increasing pie consumption instore could include tapping into
some pie research conducted by Tippin's and the American Pie
Council. Tippin's analysis found pies are consumed mostly as part of a
dinnertime meal but are also a popular choice to share with a cup of
coffee. A survey conducted by The American Pie Council found many
people like to start their day with a slice of pie for breakfast.
When it comes to who is purchasing pie, demographic characteristics
of the category found purchasers trend toward households larger
than one person. Frequency of purchase increases in the mid-35 age
range all the way up to 65. To make impulse purchase decisions more
appealing to a growing number of customers, instore bakeries are
choosing to package or re-package pie in smaller portions, ranging
from 5- and 6-inch mini pies and half pies to pie slices and bite-sized
cutie pies and pie shots.
"Pie is such a great way to bring people together, and I think the
category will continue to grow," Boyer concluded. "Things like pie
can bring people together to share, and when you think about it,
most memories of pie probably include family or gatherings and fond
memories.᩿People value being together even more now."

supermarketperimeter.com

WALNUT BOARD

Savory pies, like the Walnut
Board California's Walnut
Low-Carb Veggie Shepherds
Pie, are on the rise.


http://www.supermarketperimeter.com

Supermarket Perimeter - August 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2020

Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 2
Supermarket Perimeter - August 2020 - 3
Supermarket Perimeter - August 2020 - 4
Supermarket Perimeter - August 2020 - 5
Supermarket Perimeter - August 2020 - 6
Supermarket Perimeter - August 2020 - 7
Supermarket Perimeter - August 2020 - 8
Supermarket Perimeter - August 2020 - 9
Supermarket Perimeter - August 2020 - 10
Supermarket Perimeter - August 2020 - 11
Supermarket Perimeter - August 2020 - 12
Supermarket Perimeter - August 2020 - 13
Supermarket Perimeter - August 2020 - 14
Supermarket Perimeter - August 2020 - 15
Supermarket Perimeter - August 2020 - 16
Supermarket Perimeter - August 2020 - 17
Supermarket Perimeter - August 2020 - 18
Supermarket Perimeter - August 2020 - 19
Supermarket Perimeter - August 2020 - 20
Supermarket Perimeter - August 2020 - 21
Supermarket Perimeter - August 2020 - 22
Supermarket Perimeter - August 2020 - 23
Supermarket Perimeter - August 2020 - 24
Supermarket Perimeter - August 2020 - 25
Supermarket Perimeter - August 2020 - 26
Supermarket Perimeter - August 2020 - 27
Supermarket Perimeter - August 2020 - 28
Supermarket Perimeter - August 2020 - 29
Supermarket Perimeter - August 2020 - 30
Supermarket Perimeter - August 2020 - 31
Supermarket Perimeter - August 2020 - 32
Supermarket Perimeter - August 2020 - 33
Supermarket Perimeter - August 2020 - 34
Supermarket Perimeter - August 2020 - 35
Supermarket Perimeter - August 2020 - 36
Supermarket Perimeter - August 2020 - 37
Supermarket Perimeter - August 2020 - 38
Supermarket Perimeter - August 2020 - 39
Supermarket Perimeter - August 2020 - 40
Supermarket Perimeter - August 2020 - 41
Supermarket Perimeter - August 2020 - 42
Supermarket Perimeter - August 2020 - 43
Supermarket Perimeter - August 2020 - 44
Supermarket Perimeter - August 2020 - 45
Supermarket Perimeter - August 2020 - 46
Supermarket Perimeter - August 2020 - 47
Supermarket Perimeter - August 2020 - 48
Supermarket Perimeter - August 2020 - 49
Supermarket Perimeter - August 2020 - 50
Supermarket Perimeter - August 2020 - 51
Supermarket Perimeter - August 2020 - 52
Supermarket Perimeter - August 2020 - 53
Supermarket Perimeter - August 2020 - 54
Supermarket Perimeter - August 2020 - 55
Supermarket Perimeter - August 2020 - 56
Supermarket Perimeter - August 2020 - 57
Supermarket Perimeter - August 2020 - 58
Supermarket Perimeter - August 2020 - 59
Supermarket Perimeter - August 2020 - 60
Supermarket Perimeter - August 2020 - 61
Supermarket Perimeter - August 2020 - 62
Supermarket Perimeter - August 2020 - 63
Supermarket Perimeter - August 2020 - 64
Supermarket Perimeter - August 2020 - 65
Supermarket Perimeter - August 2020 - 66
Supermarket Perimeter - August 2020 - 67
Supermarket Perimeter - August 2020 - 68
https://www.nxtbook.com/sosland/sp/supermarket-perimeter-april-2021
https://www.nxtbook.com/sosland/sp/supermarket-perimeter-march-2021
https://www.nxtbook.com/sosland/sp/2021_02_01
https://www.nxtbook.com/sosland/sp/2021_01_01
https://www.nxtbook.com/sosland/sp/2020_12_01
https://www.nxtbook.com/sosland/sp/2020_11_01
https://www.nxtbook.com/sosland/sp/2020_10_01
https://www.nxtbook.com/sosland/sp/2020_09_01
https://www.nxtbook.com/sosland/sp/2020_08_01
https://www.nxtbook.com/sosland/sp/2020_07_01
https://www.nxtbook.com/sosland/sp/2020_06_01
https://www.nxtbook.com/sosland/sp/2020_05_01
https://www.nxtbook.com/sosland/sp/2020_04_01
https://www.nxtbook.com/sosland/sp/2020_03_01
https://www.nxtbook.com/sosland/sp/2020_02_01
https://www.nxtbook.com/sosland/sp/2020_01_01
https://www.nxtbook.com/sosland/sp/2019_12_01
https://www.nxtbook.com/sosland/sp/2019_11_01
https://www.nxtbook.com/sosland/sp/2019_10_01
https://www.nxtbook.com/sosland/sp/2019_09_01
https://www.nxtbook.com/sosland/sp/2019_08_01
https://www.nxtbook.com/sosland/sp/2019_07_01
https://www.nxtbook.com/sosland/sp/2019_06_01
https://www.nxtbook.com/sosland/sp/2019_05_01
https://www.nxtbook.com/sosland/sp/2019_04_01
https://www.nxtbook.com/sosland/sp/2019_03_01
https://www.nxtbook.com/sosland/sp/2019_02_01
https://www.nxtbook.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com