Supermarket Perimeter - August 2020 - 34

Meat & Poultry

Chipotle is
spotlighting Niman
Ranch in a new
comarketing venture
with its suppliers.

CLEAN L ABEL
THE CORONAVIRUS HAS ACCELERATED a trend that already had
plenty of momentum: eating more healthfully.
For many consumers, that means choosing foods for themselves -
and, crucial for future growth, for their children - that are produced as
cleanly as possible.
Hatfield, Pa.-based Clemens Food Group
took a big step toward expanding its retail
presence in the clean-label meat space
through a June deal with Fresh Thyme
Farmers Market.
Sandra Sage, Clemens' vice president of
market solutions, said the deal represents a
perfect match of retailer and supplier when it
comes to clean-label commitment. Clemens'
34 - AUGUST 2020

Farm Promise brand, which will now be marketed at Fresh Thyme stores,
is USDA-verified under the No Antibiotics Ever (NAE) claim.
"Fresh Thyme's mission aligns perfectly with ours," she said. "As we
continue to grow the Farm Promise brand, we are constantly looking
for top-quality retailers with a
sizeable market footprint."
The deal, she added, is "extremely
significant" because it provides
Clemens with the chance to bring
NAE pork to mainstream audiences.
In the partnership, Fresh Thyme
is replacing conventional meat
products with Farm Promise bacon,
sausage, ground pork and pork

supermarketperimeter.com

CHIPOTLE , CLEMENS FOOD GROUP

BY ANDY NELSON


http://www.supermarketperimeter.com

Supermarket Perimeter - August 2020

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