Supermarket Perimeter - August 2020 - 42

Meat & Poultry: Sous vide

Other products in the line to be sold at Walmart include Gluten Free
Breaded Chicken Breast Chunks and Grilled Chicken Breast Chunks.
"Chef's Craft chicken has previously only been offered to the
foodservice industry. This is the first time these gourmet products will
be sold in grocery stores," said Megan Ernst, senior marketing manager
of Wayne Farms LLC. "We are excited to partner with Walmart to offer
this all-natural line of products directly to consumers and present highprotein meal options families can feel good about eating."

Expanding retail presence
Springdale, Ark.-based Tyson's sous vide products are currently focused
more on the foodservice channel, but category growth could spur retail
expansion. Internal Tyson data characterizes sous vide as a "small but
emerging space in retail and foodservice."
"We are constantly working to develop products that meet the
wants and needs of consumers," said Patricia Luczak, Tyson Brand
Innovation's marketing director. "Despite being a growing trend, our
consumers are not quite aware of sous vide, but it is something we'll
continue to access."
For foodservice, Tyson launched a line of products called Precision
Cooked that utilizes sous vide and meets the operator's needs for
consistently tender, high-quality fully cooked chicken with minimal

The Little Potato Co.'s latest creamer potato innovation
is a line of sous vide potato side dishes.
The Easy Sides line features pre-seasoned creamers
that have been fully cooked sous vide, ready to heatand-eat in just seven minutes. Each package has three
cups of potatoes.
"Through our consumer research, we discovered that
one of the biggest pain points when it comes to eating potatoes is that they are too time consuming and
complicated to prepare, so we've taken the complication
out," said Richard Vann, The Little Potato Company's
vice president of marketing and product innovation.
"We know that consumers are looking for easy, healthy
options for their families, and convenience is king. Easy
Sides is perfect for weeknight cooking when time is
short."

42 - AUGUST 2020

COVID's impact
COVID has significantly impacted the way consumers eat, Lewis said.
Verde believes, for instance, that the experience consumers have had
cooking for themselves and learning new skills in the kitchen over the
last few months has translated to a greater appreciation for homecooked meals.
"There's been a reconnection to both hands-on cooking and quality
time spent with family at mealtime," he said. "As people adapt to the
new normal and life picks up again with work, school, sports, etc.,
we think sous vide-cooked products will become a 'go-to' in their
refrigerators for when they want to cook a meal, but don't have as
much time as they used to during stay-at-home."
The flexibility of having a high-quality, delicious meal foundation that
can be ready in minutes, he added, will enable them to continue
making home-cooked meals and enjoying them with their
families.
The full lineup of new sous vide products from Verde includes:
* Simply Sear It! Steaks
* Steakhouse Ribeye
* Steakhouse Butcher's Steak Medallions
* Simply Sear It! Steak Strips
* Steakhouse
* Carne Asada
* Teriyaki
* Simply Shred It! Beef Shreds
* Tangy BBQ
* Barbacoa
* Savory

Appealing to home chefs
As shoppers cook at home more than ever before,
Wayne Farms wanted to bring them the same highquality chicken they would expect in a restaurant, Ernst said.
"We also want to provide products that are nutritious, yet easy to
quickly prepare. We know how busy consumers are, so we want to be
able to provide them with a feel-good meal in less than 30 minutes."
Walmart is the perfect retail partner, Ernst said, because Wayne Farms
wants to make its products as affordable and accessible to as many
people as possible.
This is the second Wayne Farms line of products to be sold in grocery
stores. The other line offered in retail locations is Naked Truth Premium
Chicken, which is available at Harris Teeter and Whole Foods Market.
Wayne Farms is the seventh largest vertically integrated poultry
producer in the U.S. with annual sales exceeding $2 billion. A subsidiary
of Continental Grain Company, Wayne Farms owns and operates
11 fresh and further-processed facilities throughout the Southeast,
produces more than 2.6 billion pounds of poultry products each year.
supermarketperimeter.com

THE LITTLE POTATO CO., VERDE FARMS

SOUS VIDE SIDES

labor required to prepare it for their patrons, said Dawnna Bowen,
Tyson's director of foodservice poultry marketing and innovation.
Pork belly and chicken breast filet are Tyson's most popular sous vide
products, Bowen said.
Tyson's sous vide products are distinguished not only by their high
quality but by being chef-inspired, she added.


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