Supermarket Perimeter - August 2020 - 50

Seafood: Sustainability

and economy, both of which are linked to
sustainability, Rider said.
"As supply chain challenges in the meat industry
caused an increase in seafood consumption, those
challenges simultaneously awakened consumers
to how fragile our food supply chain really can be,
increasing awareness of the importance of truly
sustainable food sources like wild Alaska seafood."
One of the things MSC hears over and over,
Marks said, is that during lockdown many more
Americans are getting creative and learning how
to cook their favorite seafood dishes at home, for
health reasons but also because many restaurants
where they might typically order seafood are
closed or offering limited menus.
"This is a positive trend and one we hope
will continue into the future," she said. "In order
to sustain that, sustainability is critical. With
more awareness of the importance of choosing
certified sustainable seafood, and more desire
to cook seafood at home, this could be a win for
Americans and the ocean."

Looking ahead
The Alaska seafood industry's sustainability
measures ensure marine ecosystems and seafood
species can continue to replenish year after year,
Rider said. Additionally, the seafood industry is the
state's largest private sector employer.
"As consumer demand for nutritious, sustainable
and wild seafood continues to increase, we are
excited to continue to support an industry made
up of thousands of devoted fishermen, processors,
scientists and more, who work together to bring
nutritious food to consumers while protecting our
marine ecosystems," Rider said.

50 - AUGUST 2020

55%

of US seafood
consumers agreed
that in order to
protect the ocean,
we have to consume
fish and seafood only
from sustainable
sources. MSC

38%

agree that origin
matters, especially
when it comes
to the quality of
the product they
are purchasing
DATASSENTIAL

28%

of global tuna catch
is now certified to
the MSC's standards
for sustainable
fishing, compared
with 14% in 2014.

supermarketperimeter.com

Sales of certified sustainable tuna have more than
doubled in the last five years, according to a new report
published by MSC in April.
More than 54,000 tons of tuna were sold with the MSC
blue fish label in 2018-19, compared with 21,500 tons in
2015-16, and the figures for 2019-20 are expected to be
even higher, Marks said.
The rapid increase in global sales of MSC-labelled
sustainable tuna is the result of transformations within
the fishing sector, she added. Twenty-eight percent of
global tuna catch is now certified to the MSC's standards
for sustainable fishing, compared with 14% in 2014.
"These changes have been driven by increasing
retailer and consumer demand," she said.
Recent research commissioned by MSC revealed that
65% of Americans believe supermarkets should remove
all unsustainable fish and seafood products from their
shelves. The study showed that 55% of US seafood
consumers agreed that in order to protect the ocean,
people need to consume fish and seafood only from
sustainable sources.
The MSC Fisheries Standard is currently undergoing its
regular five-year review, Marks said - every aspect of the
standard will be extensively reviewed with stakeholder
input. Sustainable fish stocks, minimizing environmental
impact and effective fisheries management are the
standard's three main goals.
The standard is based on the United Nations
FAO guidelines for sustainable fishing and seafood
ecolabelling, and has been developed over 20 years in
consultation with hundreds of scientists, fisheries experts
and other stakeholders.
Stakeholders from all sectors are at the heart of the
review, helping identify issues, develop solutions and test
the possible impacts of any proposed changes.



Supermarket Perimeter - August 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2020

Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 1
Supermarket Perimeter - August 2020 - 2
Supermarket Perimeter - August 2020 - 3
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