ABOUT the STUDY Commissioned by Supermarket Perimeter, Cypress Research conducted a nationally representative online survey of US shoppers to identify supermarket shoppers' plantbased meat alternative product preferences and purchasing habits. Supermarket Perimeter was not identified as the study sponsor during survey field work. The survey topic was not initially disclosed to potential survey respondents, in order to obtain baseline data on the proportion of U.S. supermarket shoppers that purchase plantbased meat alternative products. Survey fieldwork took place during the month of June 2020. Following were requirements for individuals to qualify for survey participation: * A primary grocery shopper for the household * Must have purchased plantbased meat alternatives during past 6 months * Survey quotas were also established in order to guarantee: * Roughly equal representation by ages 18-34, 35-54, 55+ years * Responses were received from a nationally representative sample of 878 supermarket shoppers age 18 years and older that have purchased plant-based meat alternatives during the past six months. Respondents were equally representative of four US regions www.supermarketperimeter.com SEPTEMBER 2020 - 11http://www.supermarketperimeter.com