Deli: Meats Consumers looking to test their heat levels or try flavors that aren't typically found in the deli could be willing to try it if the deli has already packaged it for them." Maria Alarcon, Kerry taste experiences that can be added to deli meats and resonate with consumers looking for both flavors found in foodservice and comfort food. Incorporate deli meats with convenience solutions Convenience is another factor consumers are still on the lookout for. With more families and individuals cooking at home more frequently, offering simple food solutions that cut down time in the kitchen have high appeal. Alarcon suggested that grocers leverage their instore products such as deli meats and complementary products that promote convenience and freshness. "These items can be placed at kiosks throughout the store where consumers can mix and match components in one quick stop," she said. "Having everything for the meal in one place can help alleviate DOING OUR PART to keep the INDUSTRY CONNECTED Follow us on 38 - SEPTEMBER 2020 supermarketperimeter.com HORMEL Kerry's Alarcon suggests that retailers try marketing new and unique flavors by adding pre-packaged, smaller quantity options in the graband-go cases. "Another option is to offer limited stock of more unique or adventurous flavors that customers may be more willing to try if it's already pre-sliced and pre-packaged for them," she said. "Consumers looking to test their heat levels or try flavors that aren't typically found in the deli could be willing to try it if the deli has already packaged it for them." With many foodservice operations still running at limited capacity, another big opportunity for grocers is to offer unique varieties consumers can't make on their own. Alarcon noted that exotic preparation methods such as smoking and fire grilling appeal to consumers. In fact, Kerry offers cooking method flavors, including clean-label smoke, that offer nostalgichttps://twitter.com/smperimeter https://www.linkedin.com/showcase/supermarketperimeter/ https://www.facebook.com/SMPerimeter/ http://www.supermarketperimeter.com