Supermarket Perimeter - September 2020 - 65

PACKAGING

expect will become a way of life
in a post-COVID world," he said.
"Right now, grab-and-go style
dining - whether it's for portable
sandwiches or food that you
would typically pick up at the
hot bar from the supermarket,
is simply the safest and most
hygienic option for grocery stores
that want to continue offering
easy meal solutions."
People remain hesitant to eat
out, Frantz said - they want the
convenience of portability with
as minimal exposure as possible.
Pre-COVID, more than 50%
of all food dollars were spent
outside the home.
Today, however, Frantz said,
everything has shifted toward
grocery.
"If supermarkets find a way to
provide consumers the safety and
convenience they're expecting,
there is definitely a chance for
hot deli to rebound because it
offers a tasty alternative to having
to prepare a meal from scratch
at home." Grab-and-go meals,

Frantz added, provide customers
with the security they need
right now.
They know, he said, that their
food has not been touched by
any other customers, that the
food is not exposed to open air
and that the staff packaging their
food did so safely, with gloves
and a mask on.
As demand for grab-and-go
products continues to grow,
Novolex will continue to innovate
to ensure that its packaging not
only helps consumers stay safe,
but that it keeps food keep its
flavor and maintain freshness,
Frantz said.
"For us, while this time has
been challenging and some areas
of our business have definitely
been impacted, this is also a real
opportunity to innovate and
to figure out how we can pivot
our business so that we know
that our customers can use our
products - and that they can feel
safe and secure about how they
are eating again."

VISIBILIT Y TO THE FORE
In July Inline Plastics rolled out a revamped version
of its Rectangles line of Safe-T-Fresh products.
The containers now feature smooth walls with a
contemporary shape, designed to catch consumers'
eyes, in a single-piece clamshell. The retooling of the
popular line came in response to increased market
demand for greater visibility to the contents.
"The appealing unobstructed view and alluring
curves provides exceptional clarity,
creating attractive showcases which
allow the contents to take center
stage," according to Inline.
The new design retains all the advanced product features
of the original Safe-T-Fresh® line, including:
*	 Patented Safe-T-Fresh tamper evident/tamper
resistant technology
*	 Industry-leading leak resistance
*	 100% recyclable; #1 recycled material accepted by all
curbside recycling bins.
*	 Processor friendly and automation compatible
*	 Made in the USA

SCHNUCKS, FPI, INLINE

In addition, the redesigned Safe-T-Fresh Rectangles are
produced with energy efficient Reborn™ rDPET, a highperforming food-grade packaging material containing
10% post-consumer recycled content. Production has
begun on both the medium and large Rectangle options
(TS20, TS24, TS32, TS48 &TS64). The smaller sizes
(TS6, TS8, TS12 and TS16) will follow later in the year.
"Following our March announcement of Reborn, we're
excited to share yet another product innovation with our
customers, the all-new Safe-T-Fresh Rectangles," said
Tom Orkisz, Inline's chairman and CEO. "Inline Plastics
transformed the marketplace as the first manufacturer
to develop the Safe-T-Fresh tear-strip technology for
greater product protection. Now, we are building on that
legacy of innovation by creating a new modern design,
single piece clamshell that provides customers with
enhanced product display and showcasing capabilities.
Moreover, in this era of heightened awareness and focus
on food quality and safety, we are excited to empower
retailers with a clear choice in packaging and consumers
with a better shopping experience."
Grab-and-go combines the security consumers want now with the
convenience they've always sought.
supermarketperimeter.com

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SEPTEMBER 2020 - 65

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Supermarket Perimeter - September 2020

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