Supermarket Perimeter - September 2020 - 74

fresh

TAKES
What trend in the retail
meat department are
you keeping an eye on?

The plant-based meat
alternative category has
seen signiﬁcant growth
in recent years as consumers are continuing
to add more variety to
their meals and diets,
but it seems the pandemic accelerated its
popularity. We see the
plant-based trend continuing as we head into
the "new normal," and
as we continue to make
advancements through
plant-based technology,
texture and ﬂavor.
ERIN THACKER,
brand manager
for Pure Farmland,
Smithfield Foods

74 - SEPTEMBER 2020

We continue to see
charcuterie as a
growing category and
has been on the rise
for many years. As
families go out less and
engage more at home
with each other or
simply people gathering
in smaller groups,
charcuterie solutions
in the deli will continue
to grow. People now
have the time and
ability to explore unique
combinations of salami,
cheese and other
ﬂavors on their quest
for the perfect bite.
HOLLY LAVALLIE,
vice president of marketing,
Hormel Deli Solutions Group

Ecommerce grocery
shopping adoption
advanced four years
in four months when
COVID-19 hit. Winning
brands and retailers
will partner to move
from foundational
Ecommerce efforts like
optimizing the digital
shelf to smart promotion to drive more traffic
and basket growth to
deﬁning new models
of enhanced shopping
experience.
KYLE LOCK,
senior director of retail
marketing, Butterball

www.supermarketperimeter.com

The already expanding
popularity of graband-go has continued
to grow during the
COVID-19 pandemic.
Our research indicates
one-third of recent
grab-and-go consumers tried it because
the instore deli was
closed. Grab-and-go
saves time for consumers who don't want
to either wait in line at
the service counter and/
or sacriﬁce on the quality they are accustomed
to getting from the full
service deli.
CORY LOMMEL,
director of consumer
insights, Cargill Protein -
North America

The top trend affecting
fresh meat departments
is the move toward
consumer interest in
transparency. Not only
do consumers want to
know where their proteins come from, they
also have an interest
around animal welfare
practices, sustainability,
company principles
and mission as well as
what is going into any
value-added products.
SANDRA SAGE,
vice president of
market solutions,
Clemens Food Group

KIT8 - STOCK.ADOBE.CO M

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Supermarket Perimeter - September 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - September 2020

Supermarket Perimeter - September 2020 - 1
Supermarket Perimeter - September 2020 - 1
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