Supermarket Perimeter - November 2020 - 26

Deli

DELI
SALADS
BY ANDY NELSON

GIVEN THE TIMES and the need for trusted comfort foods, Beaverton,
Ore.-based Reser's Fine Foods is most bullish on its potato salads - both
original and deviled egg varieties - and other traditional "comfort"
options.
"There is something quite comforting in the familiar tastes and flavors
of our deli salads, and we've heard from consumers that taste, comfort,
and convenience during these challenging times are qualities they truly
appreciate and value," said Nathan Roe, senior manager of deli strategy
and customer marketing for Reser's.
People are craving comfort foods as well as a break from the
additional work, childcare, and cooking demands they may be facing,
Roe said. Ready-to-serve deli salads offer familiarity and time-savings.
Because of COVID and the shift in consumer shopping behavior,
many delis have shifted all or a portion of their bulk, freshly prepared
salads to prepacked items to reduce labor and adjust to the shift in
shopping behaviors.
Consumers are also making fewer trips to the grocery store,
increasing their basket size, and choosing pick-up or delivery more
frequently.
26 - NOVEMBER 2020

Once the pandemic has finally passed, things should return to some
version of "normal" in the deli salad category, Roe said.
"While we don't know how things will continue to evolve, we expect
that long term, deli cases will return to having a wide variety of readyto-serve choices that consumers are looking for, with an emphasis
on value," he said. "Showcasing the deli salad category online to help
shoppers consider the deli as part of everyday meal planning will also
be an opportunity."
That said, Reser's knows
that 2021 won't look like
2020, and retailers have
already modified what and
how they sell, both of which
have shaken up the deli
salad category.
Demand for comfort
foods like Reser's Loaded
Potato Salad has shot up
during the pandemic.

supermarketperimeter.com

DON'S PREPARED FOODS, RESER'S

Local, clean and
global are among the
trends driving demand
for salads from Don's
and other suppliers.



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Supermarket Perimeter - November 2020

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