Supermarket Perimeter - November 2020 - 28

Deli: Salads

"Reser's is working closely with retail partners on a variety of in-store
and online programs in response to these changes," he said. "From
meal-deals to targeted coupon promotions to virtual sampling, many
tactics that have been around for years are now core to meeting
consumers where they are most comfortable browsing and buying."
In the up-and-coming category, a surprising deli salad hit this year
for Reser's has been its new Jalapeno Cheddar Macaroni salad, Roe said.
The salad includes a creamy dressing with big noodles and "a little kick."
Plus, the addition of jalapeno peppers as an ingredient in a deli case has
had Reser's customers asking for even more innovation in creamy-heat
salad concepts, he added.
Another trend that's prevalent throughout the food industry,
including deli salads, is consumers increasingly looking at ingredient
statements and wanting to feel good about what they're eating and
buying, Roe said.
"For the most part, they don't want to sacriﬁce taste or convenience,
but we think there may be some ﬂexibility on price," he said. "There is a
perception that fresh deli sides are already "clean" - so in many cases,
we see the industry simply catching up with consumer expectations."

Carl Cappelli, senior vice president of sales and business development
at Schwenksville, Pa.-based Don's Prepared Foods, said there are many
trends driving sales of deli salads in the grocery perimeter.

"Local, clean, globally inspired, convenient, grab n' go," Cappelli said,
ticking off just a few.
To meet changing consumer demand during the COVID era, Don's
launched pre-packed cup products in May.
Other behaviors are coming to the fore now, he said.

Looking for distinctive, versatile and exotic taste?
F R U I T J U I C E C O N C E N T R AT E S & P U R E E S

Açaí
Superfruit of the amazon, is packed with
essential fatty acids and phytonutrients.
Perfect for acai and smoothie bowls.

Alphonso Mango

Coconut Cream

100% authentic Alphonso. King of
Mangoes for color, ﬂavor, and sweetness.
Extraordinary ingredient for frozen novelties,
sauces, yogurts, and pastry ﬁllings.

Rich, silky, and smooth coconut cream, is
a plant-based powerhouse. Utilize coconut
cream for dairy alternative applications and
dynamic ﬂavor proﬁles and dairy alternatives.

Acerola

Passion Fruit

Guava
Fragrant, vibrant in color, high in Vitamin
C, and versatile. The perfect plant-based
ingredient for smoothies, pastry ﬁllings,
cookies, sorbets, and sauces.

Banana

The ﬂavorful, plant-based, clean label
Vitamin C solution. Use it in beverage and
culinary applications to boost Vitamin C
content and ﬂavor.

An exotic ﬂavor proﬁle makes Passion Fruit
the new lime! An ideal ingredient for salsas,
vinaigrettes, beverages, sorbets, and more.

The ﬂavorful, fat-free, plant-based ingredient. Use banana as an egg replacer, ﬂavor booster, or a mouthfeel enhancer.

For more information and to request a sample, visit ititropicals.com

Mangosteen

28 - NOVEMBER 2020

Papaya

Virgin Coconut Oil

Pineapple

Coconut Water

supermarketperimeter.com

Mango

Dragon Fruit

DON'S PREPARED FOODS

Local, clean, global, convenient

New ﬂ avors,
delivered with
convenience, is what
today's consumers
demand.

http://www.ititropicals.com http://www.supermarketperimeter.com

Supermarket Perimeter - November 2020

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