Supermarket Perimeter - November 2020 - 50

Seafood

Most common
types of flat fish
sold at retail
Flounder
Sole

Halibut
Turbot
Plaice

FLAT FISH

WITH MORE AND MORE AMERICANS looking to eat more healthfully
- a trend accelerated by COVID - demand for fresh flounder and other
flat fish is expected to rise.
And with foodservice still the primary destination for most flat fish,
there's plenty of room for growth.
In the flat fish category, Bensenville, Ill.-based Fortune Fish &
Gourmet markets flounder, halibut, dover sole at retail, said Stacy
Schultz, Fortune's director of marketing and sustainability coordinator.
Quality and freshness separate Fortune's flat fish offerings from the
competition, said Schultz, who said the company's flat fish roster hasn't
changed much in recent years.
Flatfish are usually sold in the fresh case or frozen at retail, said Schultz.
Most Fortune flounder sold at retail is rated Yellow by the Monterey
Bay Seafood Watch, Schultz said.
"I think that helps to sell the product to more sustainably minded
customers."

Mild, sweet, sustainable
Jacksonville, Florida-based Sea Best Corp.'s Arrowtooth flounder is a
light, flaky fish with a mild, sweet flavor, according to the company.
Sea Best recommends cooking these fillets with a lemon or butterbased sauce that doesn't overpower the natural flavors of the fish.

50 - NOVEMBER 2020

"Because Sea Best Arrowtooth Flounder fillets do not have a high
oil content, you can keep the fish succulent by cooking them quickly
whether you're pan frying or deep frying."
Arrowtooth is one of the top-ranked flounder products for
sustainability, earning a "best choice" designation from Monterey Bay
Aquarium Seafood Watch.
Wild Caught, naturally low in fat and individually quick-frozen for
maximum freshness, Sea Best Arrowtooth flounder is an excellent
source of protein, according to the company.
The same is true for all of its flounder products, which are
traditionally strong performers at retail.
"Sea Best Flounder is mild, lean and very impressionable. Its oil
content allows accompanying flavors to infuse the flaky meat, and the
fillets adapt to the seasoning and sauces your family loves. Its versatility
also lends itself to a variety of preparation methods and any number of
recipes. With flounder, flavor pairings ranging from mild, smooth butter
to tart lemon are all fair game."
Sea Best merchandises its wild-caught flounder for grocery retail
in 16 oz value-added bags. The individually vacuum-packed bags
are quick-frozen for freshness. On the packs, Sea Best highlights the
product's low-fat and high-protein virtues and draws attention to
flounder's unique qualities.

supermarketperimeter.com

MARA ZEMGALIETE, STOCKPHOTO-GRAF - STOCK.ADOBE.COM

BY ANDY NELSON



http://www.supermarketperimeter.com

Supermarket Perimeter - November 2020

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