Supermarket Perimeter - December 2020 - 18

Bakery: Displays 101

Merchandising tactics

Door handles are high-contact surfaces, especially in
supermarket, grocery, and convenience stores. Shoppers
worry whether others have touched door handles before
them, leaving disease-causing pathogens behind. Even
though retailers have valiantly increased their cleaning
protocols, they cannot disinfect every surface after
each use.
Zero Zone, a leading manufacturer of refrigerated
display cases and refrigeration systems, announces the
introduction of the Zero Zone Copper Ally Antimicrobial
Door Handle, a solid copper handle that literally cleans
itself due to its permanent bactericidal properties.
The Copper Ally door handle does more than open
doors. Copper itself is antimicrobial in nature, with tests
proving that antimicrobial copper kills 99% of bacteria
within 2 hours of exposure. The Copper Ally door handle
is manufactured out of EPA-registered antimicrobial
copper alloys in FIFRA-listed facilities, uses 94% recycled
materials, and is proudly made in the USA.

Austin, Texas-based Whole Foods Market just opened a new
57,000-square-foot store located in Westbury, NY, that features a wide
range of merchandising and product placement strategies designed to
help customers learn and know more about the products they purchase.
In-house bakery offering pies, cookies, cakes and items for special
diets, as well as sliced breads from local bakery Bread Alone, pastries
from Pain D'Avignon and gluten-free, dairy-free red velvet cake from By
The Way Bakery.

Innovation ideas
To help spur innovation and creative merchandising, Dawn Food
Products features the Dawn Innovation Studio at its headquarters
office in Jackson, Mich. Melissa Trimmer, senior applications chef at
Dawn, shares that Dawn has used the Innovation Studio as a vehicle to
work with many bakers and customers in ways that inspire creativity,
encourage innovation and strengthen collaboration.
One example of this is Dawn's program " Inspired By You, " which
Dawn created with the mission of pushing the boundaries of texture
and flavors and giving customers the ability to create desserts reflective
of their style. Pushing said boundaries has proven to be a fruitful one
as bringing different stakeholders to the Innovation Studio has led to
the development of new products including the first-ever sourdough
donut mix and three new cake flavors - coconut, honey and coffee. A

NE W B U S I NE S S

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DAWN FOODS

Antimicrobial door handle


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Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
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