Supermarket Perimeter - December 2020 - 24

freshness perspective. Creative options go a long way with consumers
and it's worth exploring how the product can mash-up with other
bakery items. "
Richard recommended cross-merchandising individual or smallercount prepackaged brownies throughout the perimeter. This could
include an online or instore meal kit, tubs of ready-to-bake brownie
batter in the cold case or pairing parbaked or prebaked brownies with
decorating kits.
Brownie " popsicles, " a concept from Bakemark, Pico Rivera, Calif.,
offers instant portion control and decadence with chocolate coating,
icing drizzle, multicolor sprinkles, Twinkle Pearls, confetti, fruit, nuts
or chocolate chunks or chips. For those looking for brownies with
a dose of color, there's rainbow unicorn brownies, a creation of
Duff Goldman, founder of Charm City Cakes. Goldman uses white
chocolate, gel food colors and edible glitter to create multi-colored
unicorn brownie magic. At the other end of the spectrum, unexpected
healthy ingredients like tahini check multiple boxes as a healthier
inclusion that produces a savory flavor profile offering unexpected
depth to traditional chocolate.

Permissible indulgence
While premiumization can encourage purchase at a higher price-point
for some, there remains a segment of consumers who seek products
with better-for-you ingredients. This includes label-conscious younger

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Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
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