Supermarket Perimeter - December 2020 - 32

Deli: Retail foodservice trends

fully-prepared items (58%) remains the most common way to cook,
according to FMI data.
Five months into the pandemic, some challenges surrounding
meal preparation were starting to emerge. Among them: not being
in the mood to cook (53%) and difficulty in coming up with new meal
ideas (47%).
" There is enthusiasm for meal bundles, all items to prepare one meal,
among 49% of shoppers and 68% of high-frequency deli-prepared
buyers, " according to FMI.
Store trips, including trips just aimed at buying foodservice items,
average 1.9 per week, and three in 10 consumers now purchase from
retail foodservice less frequently versus 21% who purchase it more often.
This led to a drop in the share of high-frequency deli-prepared
customers, those who purchase from retail foodservice multiple times a
week, from 14% in 2019 to 11% now, according to the report.

66%

of the meals
consumers make at
home are prepared
from scratch with
semi- or fully
prepared items to
complement the meal.

Awareness also remains an issue, with only 16% frequently even
considering retail foodservice when they decide not to cook dinner.
The lower engagement with retail foodservice is first and foremost due
to fewer store trips, according to 43% of consumers, followed by being
concerned about going into the store (39%). Amenities that many want
to see are the ability to order in advance (70%), curbside pickup (68%) or
stores having drive through (66%).

;OL

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Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 2
Supermarket Perimeter - December 2020 - 3
Supermarket Perimeter - December 2020 - 4
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Supermarket Perimeter - December 2020 - 68
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