Supermarket Perimeter - December 2020 - 34

Deli: Retail foodservice trends

Not everyone likes ordering kiosks/screens altogether (24%), but
past three months, 52% are interested in adding foodservice items in case
even more consumers (48%) are hesitant to touch them right now,
they are picking up or taking delivery of orders around dinnertime.
particularly boomers.
The pandemic led to a big spike in restaurant
Self-serve surging
orders for pickup and delivery, from 54%
The Power of Foodservice at Retail has
in 2019 to 83% and the use of third-party
consistently found high consumer interest and
delivery service for restaurant food, from
engagement in grab-and-go. Pre-pandemic,
38% in 2019 to 49% in 2020. Ordering in from
80% of consumers already purchased packaged
restaurants is particularly popular among
salads, well ahead of 63% who bought from salad
of shoppers say the ability
younger generations. For third-party delivery
bars at retail. In hot and cold foods, other than
to order food in advance,
services, DoorDash and Uber Eats are the
salad, engagement with hot-grab-and-go foods
whether via app, online or
two biggest platforms, though some regional
pre-pandemic (89%) also far exceeded employeephone, would positively
differences exist.
served or self-serve solutions.
influence their decision
" Consumers average 1.9 restaurant orders
" If grocery stores were to reopen self-serve
to order from retail
per week and more among higher-income
areas right now, a large share would not purchase
foodservice instead of
households, Gen X and urban shoppers.
from there, at 45% for salad bars and 43% for hot/
restaurants or cooking.
Restaurant ordering is equally driven by three
cold food buffets, " according to FMI. " About four
Source: FMI
reasons: craving a specific type of food (60%),
in 10 would, but only if safety precautions were in
wanting to treat the household (59%) and the
place. The top precautions these shoppers would
desire to support local restaurants (58%). "
want to see are hand sanitizer stations (68% need
In contrast, only 33% of shoppers have ordered from retail foodservice
to have) and masks for customers (67%) and associates (66%). "
for pick up or delivery, mostly because it's not on their radar. More than
Looking ahead, 67% of consumers feel that the various selfhalf, 54%, like the idea of using a grocery foodservice-specific app.
serve areas should reopen once the COVID-19 pandemic is less of a
Among the 54% of shoppers who have ordered groceries online in the
concern.

70%

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Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 2
Supermarket Perimeter - December 2020 - 3
Supermarket Perimeter - December 2020 - 4
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