Supermarket Perimeter - December 2020 - 38

Meat & Poultry

Nutrition
labeling
BY ANDY NELSON

Protein and all-natural in the spotlight

hormones or steroids for growth on the front of its Hatfield labels.
" This helps shoppers understand that our animals were raised without
added hormones and the use of steroids or growth promotants, " Sage
said. " We find that consumers are looking all natural fresh meat. No
antibiotics ever attribution is also key for fresh meat products. "
Clemens' Farm Promise NAE provides a portfolio of pork products for
the consumer looking for nutritional proteins from pork raised with no
antibiotics.

Pandemic priorities
The COVID-19 pandemic has increased consumer behavior around
shopping for products with cleaner labels. The need to remain healthy
during this time, Sage said, has accelerated the desire to control what
goes into our bodies for sustained health.
Having proteins with simple ingredients that consumers can
recognize are perceived to have a higher value of contributing to
maintaining one's health during a global pandemic.
" As we help consumers transition out of the pandemic, Clemens
Food Group will remain steadfast in our commitment to all natural pork
products and no antibiotics ever offerings from the Hatfield and Farm
Promise brands, " she said. " This is a commitment that we have honored
pre-pandemic and will continue to honor after the pandemic. "

Clemens saw an opportunity to help consumers understand the value
of protein in pork, so the company started providing a protein callout
per serving on the front of its labels.
Calling out protein across its entire Hatfield branded portfolio, Sage
said, creates a consistent way for consumers to identify the protein per
serving, making it easier for consumers to shop.
" Other categories have done this, " she said. " We've brought a protein
callout to our front label, and we now see our competitors following suit. "
Through the work Clemens has done with concept testing to validate
the importance of the attributions on its labels, the company found that
calling out " all-natural " on packaging yielded a 96% purchase likelihood.
Shoppers are willing to pay more for all-natural products, placing a
higher value on products such as Hatfield Dry Rubbed Marinated pork
and Hatfield Recipe Essentials.
Although not required by USDA standards, Clemens Food Group
made the decision to call out that its pork is raised with no added
38 - DECEMBER 2020

supermarketperimeter.com

No Hormones

All Natural

Fat to Lean ratio

CLEMENS FOOD GROUP

HATFIELD, PA.-BASED CLEMENS FOOD GROUP is using nutritional
labeling to call out its transition to all-natural ingredients in many of
its products, said Sandra Sage, the company's vice president of market
Solutions.
" We began with our Hatfield dry rubbed marinated line of tenderloins
and filets and have recently completed dinner sausage and our Recipe
Essentials line of fresh ground pork and sausage, " Sage said. " We've
launched bacon, ham steaks and a boneless ham under our Hatfield
Uncured No Antibiotics Ever line just this year. "
For the past three years, Hatfield has been on a journey of simplifying
its ingredient statements and removing ingredients its consumers have
said they don't want to see in their food, Sage said.
The majority of the company's value-added portfolio is all-natural
because Hatfield listened to its consumers and the company sees it as a
competitive edge.
" Nutritional labeling has been one of our go-to-market strategies that
continues to contribute to the success of our dry rubbed marinated
portfolio, " Sage said. " We've refreshed our labeling to call out protein
value per serving, all natural and no hormones or steroids and no
nitrates or nitrites, just to name a few. "


http://www.supermarketperimeter.com

Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 2
Supermarket Perimeter - December 2020 - 3
Supermarket Perimeter - December 2020 - 4
Supermarket Perimeter - December 2020 - 5
Supermarket Perimeter - December 2020 - 6
Supermarket Perimeter - December 2020 - 7
Supermarket Perimeter - December 2020 - 8
Supermarket Perimeter - December 2020 - 9
Supermarket Perimeter - December 2020 - 10
Supermarket Perimeter - December 2020 - 11
Supermarket Perimeter - December 2020 - 12
Supermarket Perimeter - December 2020 - 13
Supermarket Perimeter - December 2020 - 14
Supermarket Perimeter - December 2020 - 15
Supermarket Perimeter - December 2020 - 16
Supermarket Perimeter - December 2020 - 17
Supermarket Perimeter - December 2020 - 18
Supermarket Perimeter - December 2020 - 19
Supermarket Perimeter - December 2020 - 20
Supermarket Perimeter - December 2020 - 21
Supermarket Perimeter - December 2020 - 22
Supermarket Perimeter - December 2020 - 23
Supermarket Perimeter - December 2020 - 24
Supermarket Perimeter - December 2020 - 25
Supermarket Perimeter - December 2020 - 26
Supermarket Perimeter - December 2020 - 27
Supermarket Perimeter - December 2020 - 28
Supermarket Perimeter - December 2020 - 29
Supermarket Perimeter - December 2020 - 30
Supermarket Perimeter - December 2020 - 31
Supermarket Perimeter - December 2020 - 32
Supermarket Perimeter - December 2020 - 33
Supermarket Perimeter - December 2020 - 34
Supermarket Perimeter - December 2020 - 35
Supermarket Perimeter - December 2020 - 36
Supermarket Perimeter - December 2020 - 37
Supermarket Perimeter - December 2020 - 38
Supermarket Perimeter - December 2020 - 39
Supermarket Perimeter - December 2020 - 40
Supermarket Perimeter - December 2020 - 41
Supermarket Perimeter - December 2020 - 42
Supermarket Perimeter - December 2020 - 43
Supermarket Perimeter - December 2020 - 44
Supermarket Perimeter - December 2020 - 45
Supermarket Perimeter - December 2020 - 46
Supermarket Perimeter - December 2020 - 47
Supermarket Perimeter - December 2020 - 48
Supermarket Perimeter - December 2020 - 49
Supermarket Perimeter - December 2020 - 50
Supermarket Perimeter - December 2020 - 51
Supermarket Perimeter - December 2020 - 52
Supermarket Perimeter - December 2020 - 53
Supermarket Perimeter - December 2020 - 54
Supermarket Perimeter - December 2020 - 55
Supermarket Perimeter - December 2020 - 56
Supermarket Perimeter - December 2020 - 57
Supermarket Perimeter - December 2020 - 58
Supermarket Perimeter - December 2020 - 59
Supermarket Perimeter - December 2020 - 60
Supermarket Perimeter - December 2020 - 61
Supermarket Perimeter - December 2020 - 62
Supermarket Perimeter - December 2020 - 63
Supermarket Perimeter - December 2020 - 64
Supermarket Perimeter - December 2020 - 65
Supermarket Perimeter - December 2020 - 66
Supermarket Perimeter - December 2020 - 67
Supermarket Perimeter - December 2020 - 68
https://www.nxtbook.com/sosland/sp/supermarket-perimeter-march-2021
https://www.nxtbook.com/sosland/sp/2021_02_01
https://www.nxtbook.com/sosland/sp/2021_01_01
https://www.nxtbook.com/sosland/sp/2020_12_01
https://www.nxtbook.com/sosland/sp/2020_11_01
https://www.nxtbook.com/sosland/sp/2020_10_01
https://www.nxtbook.com/sosland/sp/2020_09_01
https://www.nxtbook.com/sosland/sp/2020_08_01
https://www.nxtbook.com/sosland/sp/2020_07_01
https://www.nxtbook.com/sosland/sp/2020_06_01
https://www.nxtbook.com/sosland/sp/2020_05_01
https://www.nxtbook.com/sosland/sp/2020_04_01
https://www.nxtbook.com/sosland/sp/2020_03_01
https://www.nxtbook.com/sosland/sp/2020_02_01
https://www.nxtbook.com/sosland/sp/2020_01_01
https://www.nxtbook.com/sosland/sp/2019_12_01
https://www.nxtbook.com/sosland/sp/2019_11_01
https://www.nxtbook.com/sosland/sp/2019_10_01
https://www.nxtbook.com/sosland/sp/2019_09_01
https://www.nxtbook.com/sosland/sp/2019_08_01
https://www.nxtbook.com/sosland/sp/2019_07_01
https://www.nxtbook.com/sosland/sp/2019_06_01
https://www.nxtbook.com/sosland/sp/2019_05_01
https://www.nxtbook.com/sosland/sp/2019_04_01
https://www.nxtbook.com/sosland/sp/2019_03_01
https://www.nxtbook.com/sosland/sp/2019_02_01
https://www.nxtbook.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com