Supermarket Perimeter - December 2020 - 46

Produce: Department design

this trend the company has developed ThinLine by AirFlo, low-profile
shelves that accommodate these cases and merchandise their products.
It will also help customers to have the ability to expand on their
current cases.
" Retailers are able to add an additional shelf per four-foot section.
Increasing their vertical space in the case to accommodate more
product in their dry, high density applications such as juice sets,
kombucha, single served beverage sets, cut fruit or vegetable
containers, meat and deli departments. "

Chad Ott, co-president/owner of consultancy Storemasters, said it's
critical in a produce department redesign to make the department as
" inviting and easily shopped " as possible and to ensure the product
itself is what customers remember.
" We want the produce to be what the patrons are excited about, " he
said. " We use the equipment, merchandisers, décor, interior materials,
proper lighting, temperature all to create an environment that is
pleasing, but mostly is there to house the product. "
Efficiency also is a must, Ott added. No department works without
the people that stock, clean and service the customers. To that end,
it's important to keep the back of house operations in a proximity that
allow the employees to interact with the customers. Huge changes in
grocery produce departments over the years present designers with

CARLSON AIRFLO, STOREMASTERS

Focus on the product

    	      

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46 - DECEMBER 2020

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Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
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