Supermarket Perimeter - December 2020 - 47

a host of opportunities, Ott said. " Produce departments used to be
potatoes, onions, vegetables in white cases or on bland merchandisers.
Obviously, the vegetables and fruit are still there, but now we surround
them with the great experience and environment. "
Storemasters aims to make its department designs work on
Good produce
many sensory levels. Is the lighting right? Does the department
departments attract
get natural light? Is the department smelling fresh? Is the design
consumers on many
sensory levels.
of the department unencumbered and laid out for easy and
unrushed browsing? Is the temperature right? The right answers to
those questions enhance the experience and make the patron feel
comfortable while shopping.
Keeping product fresh would seem to be a no-brainer for grocery
produce departments, but unfortunately, Ott said, it's often not the case.
" We often see produce departments that lack that fresh concept. The
perishable nature of the fruit and vegetables is a daily battle for retailers
and their employees. Proper ordering, cleanliness and awareness of
what is out on the retail floor is possibly the most common error in
produce departments worldwide. "
COVID has largely spared the fresh produce departments in grocery
stores, with sales remaining fairly strong. Ott noted one area in which
the pandemic could affect the look and layout of departments.
" I have had a few conversations with grocers looking into ways of
creating wash stations in produce to enhance the efforts to combat
the virus. "

on daily news coverage and
expert analysis covering consumer purchasing habits
and behaviors within the fresh perimeter area and
improve your bottom line within these departments.
supermarketperimeter.com

DECEMBER 2020 - 47


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Supermarket Perimeter - December 2020

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