Supermarket Perimeter - December 2020 - 54

Seafood

MARKETING
Demand soars
during pandemic
BY ANDY NELSON

RETAIL GROCERY SEAFOOD SALES have almost doubled during the
pandemic, said Brian Perkins, regional director for the Americas in the
Marine Stewardship Council's Washington, D.C. US headquarters.
An October webinar led by IRI and 210 Analytics showed huge gains
across all seafood categories at retail, fresh and frozen.
" It's absolutely astounding, " Perkins said.
Pre-pandemic, the thinking was that many people lacked confidence
about preparing seafood at home. When the restaurant industry shut
down and they realized they couldn't get their favorite seafood dishes at
home, however, necessity kicked in, Perkins said.
" It seems like people are embracing cooking seafood, and the
expectation is that it will continue, " he said.
The webinar also drove home the message that more and more
Americans are looking for alternatives to red meat. And seafood, Perkins
said, provides far more variety than any other protein available.

she said, adding that in surveys, shoppers say they want companies'
sustainability records to be verified by a third-party group like MSC.
For many retailers and suppliers, putting the MSC or another label on
involves an extra step and a fee, and many are still unwilling to pay it,
Perkins said.
But as with Mrs. Paul's and Van De Kamp's leading the way on frozen
product, Walmart and Costco have taken a huge step on the fresh side.
Both retail giants have asked their suppliers to add the MSC label to their
products.
" We've seen a big shift in the last few years, " Perkins said.
And the pandemic, he added, has only strengthened consumers'
desire to know where their food comes from and to ensure that it's
produced in a healthy, sustainable way.
" Sustainability is becoming almost like table stakes, " he said.

Breakthrough for Maine lobster fisheries expected
MSC label gaining ground

54 - DECEMBER 2020

One of the biggest headlines in domestic production of lobster is
the suspension of Maine fisheries due to concerns over right whales
becoming entangled in fishing gear.
Entanglement in gear has been the leading cause of death for right
whales over the past decade. Perkins is optimistic that the suspension
of Maine lobster fisheries will be lifted.
" The US government has to come up with an action plan, and we're
reasonably confident that will happen, " he said.
Canadian lobster fisheries, meanwhile, have not been suspended
and product continues to come into the US from north of the border,
Perkins added.
Some wild-caught northern shrimp, meanwhile, is shipping to retail,
but the vast majority of shrimp sold in stores is aquaculture, with the
exception of some Gulf Coast product, Perkins said.
" None of it is certified at this time, but it's something they're definitely
looking at it, " Perkins said.

supermarketperimeter.com

Nat bowornphatnon - stock.adobe.com

In the past year, MSC has seen a significant increase in the number of
retail seafood SKUs carrying the group's blue fish logo, Perkins said.
And that should only increase in fresh product, given a recent
breakthrough on the frozen side. Mrs. Paul's and Van De Kamp, the No. 2
and No. 3 seafood brands in the country, have committed to putting the
MSC label on all of their retail products. Labels were starting to show up
on product this fall, Perkins said.
" I assume by the end of this quarter they'll have it completed, " he
said. " It's a virtuous circle. These big guys have a lot of shelf space, and
the label really pops for a lot of consumers. "
Jackie Marks, MSC's senior public relations manager, is leading a
major effort to reach out directly to consumers to encourage them to
demand the MSC label on the seafood they buy.
" We're finding that consumers care about the ocean and are willing
to swap out foods to make sure they're eating more sustainably, "


http://www.supermarketperimeter.com

Supermarket Perimeter - December 2020

Table of Contents for the Digital Edition of Supermarket Perimeter - December 2020

Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 1
Supermarket Perimeter - December 2020 - 2
Supermarket Perimeter - December 2020 - 3
Supermarket Perimeter - December 2020 - 4
Supermarket Perimeter - December 2020 - 5
Supermarket Perimeter - December 2020 - 6
Supermarket Perimeter - December 2020 - 7
Supermarket Perimeter - December 2020 - 8
Supermarket Perimeter - December 2020 - 9
Supermarket Perimeter - December 2020 - 10
Supermarket Perimeter - December 2020 - 11
Supermarket Perimeter - December 2020 - 12
Supermarket Perimeter - December 2020 - 13
Supermarket Perimeter - December 2020 - 14
Supermarket Perimeter - December 2020 - 15
Supermarket Perimeter - December 2020 - 16
Supermarket Perimeter - December 2020 - 17
Supermarket Perimeter - December 2020 - 18
Supermarket Perimeter - December 2020 - 19
Supermarket Perimeter - December 2020 - 20
Supermarket Perimeter - December 2020 - 21
Supermarket Perimeter - December 2020 - 22
Supermarket Perimeter - December 2020 - 23
Supermarket Perimeter - December 2020 - 24
Supermarket Perimeter - December 2020 - 25
Supermarket Perimeter - December 2020 - 26
Supermarket Perimeter - December 2020 - 27
Supermarket Perimeter - December 2020 - 28
Supermarket Perimeter - December 2020 - 29
Supermarket Perimeter - December 2020 - 30
Supermarket Perimeter - December 2020 - 31
Supermarket Perimeter - December 2020 - 32
Supermarket Perimeter - December 2020 - 33
Supermarket Perimeter - December 2020 - 34
Supermarket Perimeter - December 2020 - 35
Supermarket Perimeter - December 2020 - 36
Supermarket Perimeter - December 2020 - 37
Supermarket Perimeter - December 2020 - 38
Supermarket Perimeter - December 2020 - 39
Supermarket Perimeter - December 2020 - 40
Supermarket Perimeter - December 2020 - 41
Supermarket Perimeter - December 2020 - 42
Supermarket Perimeter - December 2020 - 43
Supermarket Perimeter - December 2020 - 44
Supermarket Perimeter - December 2020 - 45
Supermarket Perimeter - December 2020 - 46
Supermarket Perimeter - December 2020 - 47
Supermarket Perimeter - December 2020 - 48
Supermarket Perimeter - December 2020 - 49
Supermarket Perimeter - December 2020 - 50
Supermarket Perimeter - December 2020 - 51
Supermarket Perimeter - December 2020 - 52
Supermarket Perimeter - December 2020 - 53
Supermarket Perimeter - December 2020 - 54
Supermarket Perimeter - December 2020 - 55
Supermarket Perimeter - December 2020 - 56
Supermarket Perimeter - December 2020 - 57
Supermarket Perimeter - December 2020 - 58
Supermarket Perimeter - December 2020 - 59
Supermarket Perimeter - December 2020 - 60
Supermarket Perimeter - December 2020 - 61
Supermarket Perimeter - December 2020 - 62
Supermarket Perimeter - December 2020 - 63
Supermarket Perimeter - December 2020 - 64
Supermarket Perimeter - December 2020 - 65
Supermarket Perimeter - December 2020 - 66
Supermarket Perimeter - December 2020 - 67
Supermarket Perimeter - December 2020 - 68
https://www.nxtbook.com/sosland/sp/supermarket-perimeter-march-2021
https://www.nxtbook.com/sosland/sp/2021_02_01
https://www.nxtbook.com/sosland/sp/2021_01_01
https://www.nxtbook.com/sosland/sp/2020_12_01
https://www.nxtbook.com/sosland/sp/2020_11_01
https://www.nxtbook.com/sosland/sp/2020_10_01
https://www.nxtbook.com/sosland/sp/2020_09_01
https://www.nxtbook.com/sosland/sp/2020_08_01
https://www.nxtbook.com/sosland/sp/2020_07_01
https://www.nxtbook.com/sosland/sp/2020_06_01
https://www.nxtbook.com/sosland/sp/2020_05_01
https://www.nxtbook.com/sosland/sp/2020_04_01
https://www.nxtbook.com/sosland/sp/2020_03_01
https://www.nxtbook.com/sosland/sp/2020_02_01
https://www.nxtbook.com/sosland/sp/2020_01_01
https://www.nxtbook.com/sosland/sp/2019_12_01
https://www.nxtbook.com/sosland/sp/2019_11_01
https://www.nxtbook.com/sosland/sp/2019_10_01
https://www.nxtbook.com/sosland/sp/2019_09_01
https://www.nxtbook.com/sosland/sp/2019_08_01
https://www.nxtbook.com/sosland/sp/2019_07_01
https://www.nxtbook.com/sosland/sp/2019_06_01
https://www.nxtbook.com/sosland/sp/2019_05_01
https://www.nxtbook.com/sosland/sp/2019_04_01
https://www.nxtbook.com/sosland/sp/2019_03_01
https://www.nxtbook.com/sosland/sp/2019_02_01
https://www.nxtbook.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com