Supermarket Perimeter - December 2020 - 60

AB Mauri's mixes help artisan bread bakers save valuable time and resources.

than 150 years old, has always
been popular, but it enjoyed a
surge in popularity during the
home-baking craze phase of the
pandemic, Boutte said.
AB Mauri also has a full lineup
of yeast in various convenient
formats. Ultimately, using the
proper yeast can help determine
an artisan baker's success or
failure with a particular item, he
said. Also, certain yeast products
are much more suitable for
frozen dough or even high sugar
applications.

Rising to new challenges
The pandemic has made it more
important than ever to provide
bakers with solutions to extend
the shelf life of artisan breads,
given the possibility of supply
interruptions and consumer
stock-up behavior.
Lenexa, Kan.-based Corbion
helps bakers meet that challenge
with products that improve
the consistency and tolerance
of product formulations, said
CJ McClellan, Corbion's senior
manager for global marketing.
" In order to create the
freshest possible product, we
use functional ingredients like
60 - DECEMBER 2020

emulsifiers to help bakers extend
shelf life while lowering costs, "
McClellan said. " The technology
delivered by our functional
dough conditioners, shelf-life
enhancers and Ultra Fresh®
solutions helps artisan bakers
create products that have higher
tolerance, quality and robustness,
while staying fresher throughout
freeze/thaw cycles and cutting. "
Consistency is also important,
McClellan added. Corbion offers
a wide variety of mixes and
bases that address the challenges
bakers face most often. These
products, he said, enable bakers
to create premium products
reliably, using a minimal amount
of skilled labor and fewer
ingredients.
Bakers are always looking
for new and delicious ways to
incorporate ancient grains like
quinoa, amaranth, spelt, millet,
flaxseed and chia in their artisan
breads, McClellan said.
The problem is, these grains
need to be soaked overnight in
order to keep the kernel intact
when they're added to bread,
which requires a large time
commitment for bakers already
strapped for time.

To help them, Corbion offers a
wide variety of presoaked grains
that are easy to incorporate into
formulations and onto breads.
These premixed grains give
bakers a convenient method for
customizing the flavor, texture
and appearance of baked goods,
with up to eight different grains in
a single blend.
" They're easily added during
formulation or sprinkled on top
of bread dough before baking to
enhance the look and feel of any
baked good, " McClellan said.
There are a number of
technical challenges involved
in working with the whole and
ancient grains that are common
in artisan breads. Flours made
from whole grains, for example,
tend to absorb more liquid, which
can require additional liquids,
increased time for the dough
to rest and more proofing time.
In addition, many whole grains
are naturally gluten-free. Gluten
provides the necessary texture
and structure to dough, and
without it, bakers have to find the
optimum water and mix time.
To help bakers solve these
challenges, Corbion offers
products that address everything

supermarketperimeter.com

from dough strength to extended
shelf life and freshness, McClellan
said. And the company provides
both traditional and cleanlabel solutions, so bakers have
convenient, effective solutions
that help them meet the
demands of their customers.
Quality, taste and freshness are
top of mind for consumers when
shopping for premium baked
goods, especially when it comes
to artisan breads, McClellan
said. Consumers see them as
handcrafted and assume they're
made in-store daily, so they're
associated with a higher level of
freshness.
" Commissaries and central
kitchens that bake artisan breads
have an opportunity to satisfy
consumers looking for fresh,
handcrafted and locally made
products, " he said.
Artisan breads connect with
consumers' desires for fresh,
unique, high-quality breads
with rich, decadent flavors and
textures, McClellan said. Corbion
has seen this in the popularity
of baked goods like brioche and
Hawaiian-style rolls, and we
anticipate further growth in this
market, as consumers look for
more premium bread styles for
the indulgent eating experiences
and excellent health benefits they
provide.
" When it comes to more
indulgent products, consumers
are more likely to repurchase
items they love, and aren't as
quick to critique ingredient
labels, compared with other
bread products, " he said.
Other factors driving popularity
of artisan breads include exciting
global flavors and ingredients
such as sprouted grains, ancient
grains like chia, flax and teff; and
the addition of fruit infusions
and spices, McClellan said. In
addition to becoming a fixture on
restaurant menu items, breads

AB MAURI, LESAFFRE

SPOTLIGHT


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Supermarket Perimeter - December 2020

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