Supermarket Perimeter - December 2020 - 7

As online grocery
grows, smaller
retailers have
more chance of
ecommerce success

N.VAN DONINCK, MIKE MAREEN - STOCK.ADOBE.COM

New York-based Chicory
has released the results
to its newest national
grocery consumer
research study, showing
changes in online
grocery from prepandemic to present.
The new data shows
that while Walmart and
Amazon still sit at the
front of online grocery
success (with 55%
and 40% usage levels,
respectively), the two
retailers actually lost
market share (12% and
30%, respectively) from
January to April 2020,
with slight recoveries
between then and now.
Today, Target, Kroger
and Instacart command
nearly the same market
share at 23%, 22% and
21% respectively.
From pre-COVID-19
to present, here is how
much market share
shifted for each retailer:
* Walmart: -1.27%
* Amazon: +17.49%
* Kroger: +17.68%
* Instacart: +27.75%
* Shop & Shop/Giant
Foods: +44.01%
* Shipt: +67.70%
* Albertsons/Safeway:
+20.23%.
" Interestingly, Shipt,
Stop & Shop and Giant
Foods had the largest
increases in market
share compared to
other retailers from
pre-COVID-19 to present, "
said Yuni Sameshima,
Chicory's chief executive
officer and co-founder.

" This may be because
while all other retailers
were well underway
with ecommerce
development, Stop &
Shop, Giant Foods and
Shipt were still ramping
up ecommerce awareness
and development. And
when consumers were
confronted with limited
retailer availability for
purchasing groceries
online, they turned to
alternative choices that
they hadn't considered
before. "

Food industry
businesses want
priority access to
COVID-19 vaccine
A group of 15 food and
beverage associations,
including the American
Bakers Association,
the Consumer Brands
Association and the
North American Millers'
Association, has
requested priority access
to COVID-19 vaccines
to protect workers and
keep the food supply
chain running.
The groups made their
plea in a Nov. 11 letter to
President Donald Trump.
A similar letter was sent
to Mr. Trump in late June.
" Our members have
been on the front lines
of the response to the
pandemic by continuing
operations and ensuring
Americans have access
to safe, nutritious,
and affordable food, "
the groups noted in
the letter. " Challenges
have taxed the food
supply chain over the
past eight months, but
the food, agriculture,

As it currently stands, the Trump administration's COVID-19 " playbook " considers
prioritizing four groups for COVID-19 vaccinations.

manufacturing, and retail
industries are resilient,
and the supply chains
have not broken.
" Once a vaccine for
COVID-19 is developed,
it is imperative that
we have a federally
orchestrated vaccine
distribution program
and prioritization of
vaccination among
population groups. "
As it currently stands,
the administration's
COVID-19 " playbook "
considers prioritizing
four groups for COVID-19
vaccinations if the initial
supply is limited. The
four groups include:
health care personnel
(paid and unpaid persons
serving in health care
settings who have the
potential for direct or
indirect exposure to
patients or infectious
materials); non-health
care essential workers;
adults with high-risk
medical conditions who
possess risk factors for
severe COVID-19 illness;
and people 65 years of
www.supermarketperimeter.com

age and older (including
those living in long-term
care facilities).
The groups said
they " strongly support "
prioritizing essential
workers in critical
infrastructure industries,
including those
responsible for ensuring
the continuity of the
nation's food supply.
" Prioritizing
vaccinations for food,
agriculture, retail and
CPG workers will be a
key intervention to help
keep workers healthy
and to ensure that
agricultural and food
supply chains remain
operating, " the groups
said. " To ensure a
successful vaccination
campaign, a strong,
coordinated, public
education campaign
will be required to
ensure widespread and
sustained acceptance
of vaccinations. The
playbook provides a
roadmap for doing
so. We encourage the
administration to begin

activating this as soon as
possible. "
The letter also
outlined the food and
beverage groups' desire
to see the administration
leverage state and local
cooperative public health
organizations to address
challenges that may
arise and to help ensure
consistent communication nationwide.
" The agricultural,
food manufacturing,
distribution and retail
industries will continue
to fulfill the 'special
responsibility' critical
infrastructure industries
carry, and we are proud
that our industry's
workforce has selflessly
persevered to feed
America, " the groups
said. " We also look
forward to partnering
with the administration
to reinforce the
importance and safety
of vaccinations and
ensuring our essential
workers can access and
receive vaccinations
when available. "
DECEMBER 2020 - 7


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Supermarket Perimeter - December 2020

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